An Australian movie theater inadvertently played a trailer for the R-rated horror movie Hereditary before a screening of a PG family movie Peter Hare, terrifies a theater full of families and "at least 40 children", Sydney Morning Herald reports
Families gathered for a demonstration of semi-animated, half -live action Peter Rabbit at Event Cinemas in Innaloo, Western Australia, was shocked when the lights were dimmed and a Hereditary preview frightened younger moviegoers ̵
Here dyitary 's haunting two-minute trailer acclaims it as "1945 The exorcist of this generation in stark contrast to the child-friendly Peter Rabbit in the James Corden and Daisy are seen as Ridley's CG animated bunnies in a modern version of Beatrix Potter's beloved literary stories.
"The first trailer that was shown was a horror film for Hereditary I would not see myself, said one of the moviegoers called "Jane."
"It was awful, it quickly became apparent that it was not a children's movie, and parents yelled at the projectionists to stop and cover their children's eyes and ears." Jane said some parents "are out with their children
"Eventually, a senior executive came in with a walkie-talkie and he switched off the screen," she said, "in his honor he apologized and offered us free movie passes to catch up."
The theater supplied guests with free tickets that had expired that day.
We were told they were valid for a month, but they were outdated, "said Jane. Do not get me wrong, I understand that mistakes happen. But surely there should be controls to make sure such trailers are not shown. And the free-card thing just insulted the injury.
She continued, "Many children were upset, and when you think of your own childhood, you remember things that scared you the first time you saw them. I remember the first time I saw a robber on TV.
A spokesperson for Event Hospitality & Entertainment Limited, the parent company of Event Cinema, said the incident was "investigated internally to ensure that such situations do not recur.
As soon as local staff were alerted to the error, the spokesman said, "The followers were immediately taken off the screen and all guests received free tickets as a sign of goodwill."
The make-up passes will be honored until April 25, 2019.
A24's official Twitter account cheekily offered to "subsidize children's therapy to affected moviegoers."
We will consider subsidizing their childhood therapy. # Hereditary https: //t.co/ds7FPS3Wig
– A24 (@ A24) April 26, 2018
Sony's Peter Rabbit opened in February, earning $ 310 million worldwide. Hereditary opens on June 8.