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Clorox wipes the shortage by 2021



While all types of disinfectants have been flying off the shelves since March, wipes are particularly popular with consumers.
Clorox (CLX)The company, which dominates the $ 1 billion disinfectant wipe market with a 45% market share, said it had aggressively ramped up the production of its cleaning products, but it would still not be enough.

“Given that the cold and flu occur mid-year and we then expect the pandemic to be with us year-round, it will take the year to reach the level of care you need,” said Linda Rendle, president and elected CEO of Clorox, called in analysts Monday to discuss the company̵

7;s results.

Regardless, Clorox’s outgoing CEO Benno Dorer told Reuters that Clorox wipes in particular will be in short supply until next year.

“Honestly, we thought we were in a better position now, but fourth quarter demand exceeded our expectations,” Dorer told analysts. “We are certainly not at all satisfied with our service levels for our retail customers for many products. We have a high level of urgency when all hands are on deck.”

The disinfectant run triggered by pandemics increased the company’s overall sales by 22% in the quarter.


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