Fur is getting more and more out of fashion. Coach becomes the newest high-end label, saying that it will not be able to incorporate it into its merchandise anymore.
The brand, known for its signature bags, gloves and bags, wants to wear 201 fur products until the release of its fall collection 201.
"The decision to go without a fur coat is a truly significant milestone for the brand," said Joshua Schulman, president and CEO of Coach in a statement, noting that the move was consistent with Corporate Responsibility Markers Coach three years ago Founded.
Haute labels and designers have increasingly shed fur in recent months, after years of criticizing how animals are treated to preserve the material.
Burberry, the British high-end line known for its chic raincoats and boots, said last month that they would not use real fur anymore. The famous label Versace said it implemented a similar policy that reflects movements from other designers such as Hugo Boss and Gucci
More money: Burberry reveals the use of real fur in its products to drop, stops destroying unsold goods  More money: Forever 21 joins H & M, Zara bans mohair and wants to get rid of it by 2020
More money: Michael Kors buys Italian fashion house Gianni Versace for $ 2.1 billion
Other fabrics have come under fire. In June, the budget clothing chain Forever 21 announced that it would ban mohair from towels, sweaters and other products by 2020. Fast-fashion giants H & M and Zara also said they would not sell any items containing the yarn within two years.
Penelope Cruz and Naomi Campbell watch as Burberry draws sculptor Henry Moore to London Fashion Week. (21st of February)
People for the ethical treatment of animals applauded coach movement, but added that it must do more.
"Today's shoppers do not want to wear the skin of tortured animals," PETA Executive Vice President Tracy Reiman said in a statement, "and PETA looks forward to seeing Coach pull angora and mohair out of his designs next."
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