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Coca-Cola betting on $ 5.1 billion coffee deal for Costa



LONDON – With consumers consuming more and more of sugary soft drinks, Coca-Cola has found a new way to "serve them coffee."

The American Beverage Titan said Friday he wanted to buy Costa. one of the largest coffee chains in the world, for £ 3.9 billion or $ 5.1 billion.

Soda suppliers have been looking for new products for years as consumers' tastes have changed: PepsiCo, for example, has been focusing on healthier snack offerings and earlier this month agreed to buy SodaStream for $ 3.2 billion.

The deal brings Coke directly into a fierce battle in the coffee world that has so far been dominated by two food giants. One is Nestlé, which owns Nescafé and the high-end Blue Bottle chain. The other is JAB, the major European corporation that has added Peets Coffee, Caribou Coffee, Stumptown and more.

Now Coke has joined the fight by making one of his biggest acquisitions.

the fast-growing consumption of coffee around the world, as well as the myriad ways that Java can be served, from coffeeshops to pods. The company believes that its vast distribution network can help strengthen the business and offer both home and business products.

"It's more important than ever that Coca-Cola make a serious and significant investment in this category" because serving our customers more with the drinks they want, which in turn helps our customers, is the right thing to do " wrote Coke CEO James Quincey in a corporate blog post.

Coffee is to buy Britain's largest coffee chain, founded 47 years ago by two brothers in London as a roasting company Starbucks and McDonalds in its worldwide coffee locations, with more than 2,400 stores in the UK and 1,400 stores in other markets in Europe and Asia, as well as 8,000 Costa Express self-serve machines.

Coca-Cola itself has flirted with the purchase of a coffee company The company invested $ 1.25 billion in the manufacturer of Keurig coffee machines to open the way for a Keurig Kold line of in-house Leveling drinks vending machines. But this partnership faltered two years later after the Kold went bankrupt. (Keurig is now owned by JAB, which combined the business with his Dr Pepper Snapple arm.)

Costa's current owner is the British Whitbread Hotel, which acquired the coffee chain in 1995, when it had only 39 stores. Since then, Whitbread has focused on expanding the business internationally.


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