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Home / Business / Coca-Cola will sell an alcoholic beverage nationwide in Japan after a successful test run

Coca-Cola will sell an alcoholic beverage nationwide in Japan after a successful test run



The company will officially launch the non-alcoholic lemon-do beverage in Japan in October, Coca-Cola spokesman Scott Leith told CNN on Tuesday.
The lemon-flavored drink debuted in May 2018 in Kyushu, Japan's southernmost island. in three varieties from 3% to 7% alcohol, Leith said.
Modeled after the Japanese "chu-hi", a popular canned beverage made from a distilled alcohol called shochu, carbonated water and flavor, Jorge Garduño, president of Coca-Cola Japan's business unit, said in February 2018.

Lemon-Do is the company's first engraving on Hard Selters and possibly the only product of its kind for some time. Garduño said that since the drink was created for a "particular slice" of the Coca-Cola market, it is likely to remain a Japanese exclusive drink.

"I do not think people around the world should expect Coca-Cola to see something like that," he said.

"I think the culture here is still very unique and especially so many products that are born here will stay here."

The company hopes more for the mass appeal of its new coffee product. Coca-Cola With Coffee, a reef over the unsuccessful Coca-Cola Blak from 2006, is due to be launched in 25 international markets by the end of 201
9, CNN said in May.

In contrast to the Japanese Seltzer coffee preparation actually contains cola and a hefty dose of caffeine. It's not guaranteed, but Javier Meza, the company's global marketing director for sparkling wine, said it could make a US debut in 2020 as well.


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