Comcast said its customers' monthly Internet data usage increased 34 percent between the first quarter of 201
"Our customers' demand for speed and data usage is constantly increasing," Comcast CEO Brian Roberts said yesterday in a call to investors (Transcript). "Our average broadband home network now uses over 200 gigabytes of data per month, an increase of 34 percent over the previous year, which accelerated from the fourth quarter." (Quit the cap cap that Comcast has already pointed out.)
The median customer uses only about 20 percent of Comcast's 1 TB cap, enforced by Comcast in 27 of the 39 states. However, the increase in usage almost certainly means that more Comcast customers will exceed the limit of 1TB.
As we reported in January, OpenVault's review of the US cable industry revealed that 4.1 percent of households consume at least 1 TB a month, 2.1 percent a year earlier. The same study found that US Internet consumers use an average of 268.7 GB per month. If everyone counts in the same way, it means that Comcast customers consume less data than average cable customers – perhaps because they're trying to avoid paying too much.
Comcast revealed the percentage of its customers exceeding its data limit, but the company seems to have stopped publishing that data. By the end of 2013, when capacity was 300GB, Comcast said only 2% of its customers consumed more than that. At the end of 2015, this was up to eight percent.
In June 2016, Comcast raised the limit from 300 GB to 1 TB. Comcast says on its website that only "a very small percentage of our customers use a terabyte of data in a month," without specifying a percentage. When contacted by Ars today, Comcast declined a percentage.
Comcast's website has not yet been updated to display the new 200GB number. "In December 2018, the average monthly data usage of Xfinity Internet subscribers in the last six months was 174 GB," says Comcast's website. The same statistic was 151 GB in June 2018.
Streaming video increases broadband usage
Comcast would prefer customers to buy Comcast cable TV instead of seeing Netflix or other online services without Comcast. However, Comcast pays for the use of streaming video due to the 1TB limit, with a monthly unlimited data upgrade per additional block of 50GB or $ 10.
"I think we're starting with the central view that streaming is" Video over the Internet is more friend than enemy, "said Roberts.
While Comcast wished" every bit of our bit "[es] So that customers stream more online videos and especially 4K videos "" From where the company will grow, "he continued.
Roberts pointed out that Comcast has partnerships with Netflix and Amazon to sell their video services on Comcast cable boxes.
"It's a deep, successful, beautiful, elegant integration" That's what the tech teams in both companies did, "said Roberts, exceeding the installation of a video app in a cable box." And we do that with YouTube made. And you can imagine that we will do that with others as the world evolves. "