• Costco stores are reportedly designed to encourage them to walk around.
• The goal, say employees, is to get members to see and buy products they would not otherwise see] • Costco calls the process treasure hunt.
Costco's shopping landscapes often turn out to be confusing ways for inconspicuous buyers.
On a journey the bulbs are in their usual place. The next, they are gone. What gives? Why do products always seem to be on the move? Why is not everything easier to find?
It is a question that a number of buyers have asked Quora and Reddit to ask them – because doing a paper chase on certain things can be very annoying.
In one thread, a redditor asked why, while they were taking their "normal route" through the warehouse, the detergent had been replaced with baby food.
"Are these changes only made to force people like me to pass things that I would not normally do?" the buyer asked. "I bet it works, but it sure is my Jimmies rushing."
As it turns out, that's exactly right. Seemingly nomadic essential products are designed to scan for more shelf space than Reader & # 39; s Digest.
"They deliberately move products to different locations and are constantly turning a certain percentage of their inventory to new products," Tony Jacobson, who worked at Costco for 13 years, wrote about Quora. "This creates a treasure hunt for shopping and helps you discover new products that you normally do not see in your shopping."
And moving things is not the only strategy Costco has up its sleeve. CBS reported that the lack of signage in the warehouse should also encourage people to explore.
In an article for Fast Company, Costco warehouse architect Stan Laegreid compared store layouts with a sophisticated "racetrack" exposing customers to a "larger number of products".
Laegreid wrote that this layout allows customers to "make home, season and lifestyle selections on low profile racks that provide open line of sight over every point of the store."
"At the far end of the track, there are practical staples, including toilet paper, that require consumers to make many spontaneous purchases," Laegreid wrote.
In general, the retail chain in the back of the store keeps fresh food and staple food ready to attract you. Many Costco businessmen, according to Business, place the biggest bargains in the store at Center Court insider Kate Taylor. The most expensive temporary displays appear at the entrance of the store.
So, if you desperately want to avoid the siren song of items that you do not really need, grab the middle or back of your local Costco.
Are you a Costco employee with a history? Email [email protected]