Known for all-you-can-eat biscuits, tabletop peg games, and general store appeal, the company is not expanding its offering to include "comfort food with a modern touch."
Cracker Barrel's Old Country Store has purchased a popular casual restaurant chain Maple Street Biscuit Company for $ 36 million in cash. Maple Street, known for its creative biscuit offerings such as "The Squawking Goat" and "The Five and Dime", was founded in 201
Cracker Barrell will convert seven of his Holler & Dash Biscuit Houses into Maple Street Biscuit Company stores. "The breakfast and lunch category" Fast Casual "is an attractive segment, and our experience with Holler & Dash has strengthened that belief," said Sandra B. Cochran, President and CEO of Cracker Barrell, in a statement: "We have Maple has long admired Street Biscuit Company focusing on home-made food and hospitality. "
|CBRL||CRACKER BARREL OLD COUN. ST .INC||158.81||+0.18||+ 0.11%|
Cochran added that Maple Street was "in the" ready meals and gastronomy leader "category.
While Cracker Barrell exploded into a $ 3 billion company with more than 645 stores, his attempts to outgrow the core brand were patchy at best: in 1994, the chain tested one Carry-out The only concept known as Cracker Barrel is the Old Country Corner Market. In the neighborhood it competed with about 7 to 11 stores. After three years, the company closed these stores. Cracker Barrell has "regionalized" his menu more successfully as it expanded beyond its southern roots. It opened Holler & Dash in 2016, a fast-paced concept for millennials specializing in cookie sandwiches.