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Home / Business / Cracker Barrel doubles biscuits with a $ 36 million deal

Cracker Barrel doubles biscuits with a $ 36 million deal



Known for all-you-can-eat biscuits, tabletop peg games, and general store appeal, the company is not expanding its offering to include "comfort food with a modern touch."

Cracker Barrel's Old Country Store has purchased a popular casual restaurant chain Maple Street Biscuit Company for $ 36 million in cash. Maple Street, known for its creative biscuit offerings such as "The Squawking Goat" and "The Five and Dime", was founded in 201

2 in one location. The company has now grown to 28 proprietary and five franchise locations in seven states.

Cracker Barrell will convert seven of his Holler & Dash Biscuit Houses into Maple Street Biscuit Company stores. "The breakfast and lunch category" Fast Casual "is an attractive segment, and our experience with Holler & Dash has strengthened that belief," said Sandra B. Cochran, President and CEO of Cracker Barrell, in a statement: "We have Maple has long admired Street Biscuit Company focusing on home-made food and hospitality. "

Ticker Security Last Change Change%
CBRL CRACKER BARREL OLD COUN. ST .INC 158.81 +0.18 + 0.11%

Cochran added that Maple Street was "in the" ready meals and gastronomy leader "category.

While Cracker Barrell exploded into a $ 3 billion company with more than 645 stores, his attempts to outgrow the core brand were patchy at best: in 1994, the chain tested one Carry-out The only concept known as Cracker Barrel is the Old Country Corner Market. In the neighborhood it competed with about 7 to 11 stores. After three years, the company closed these stores. Cracker Barrell has "regionalized" his menu more successfully as it expanded beyond its southern roots. It opened Holler & Dash in 2016, a fast-paced concept for millennials specializing in cookie sandwiches.


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