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"Crazy Rich Asians" does not beat the Chinese audience





  • ASSOCIATED PRESS

    A worker is standing under a screen promoting the movie "Crazy Rich Asians" in a Beijing movie theater on Tuesday. Chinese audiences are not crazy about the US box office hit "Crazy Rich Asians," despite its all-Asian cast and Asian affluence.


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BEIJING >> The Chinese audience is not crazy about the box office hit "Crazy Rich Asians" despite the exclusively Asian occupation and the rising Asian prosperity in the US.

Industry data show that the film has only made $ 1.2 million on the three days after the first release, far behind local productions in the world's second largest film market. Compared to the $ 25.6 million that the Chinese crime drama "A Cool Fish" had taken, reported the analyst Comscore.

Chinese film industry veteran Wei Junzi says that the focus of the romantic comedy on Southeast Asian culture was not with Chinese mainland Chinese. despite the ethnic composition of the cast.

"It's a good genre movie," said Wei. "It's also an interesting comparison with the current China-USA. Relationship. You think you know China, but in reality you do not know it.

The poor performance of the film in China stands in sharp contrast to its almost enthusiastic reception in the Chinese diaspora, especially in the US, where it was the first to be held – Asian box office.

Critic Shi Hang said Chinese audiences are so used to All Asian productions that the casting did not contain much new.

"What excites the audience overseas were exclusively Asian faces Sorry, but we face Asian faces every day, so it's less valuable here," Shi said.

The exaggerated portrayals of wealth and Claim could have been a departure for some viewers in a country in which the gap between rich and poor is growing.

"It is understandable in a comedy atmosphere, but it will be harder for me to go down in history

The Warner Bros. Breakout Romantic Comedy earned $ 173 million in the US and was a blockbuster in Singapore it's set to. Like most comedies, Jon M. Chu's film was not such a sensation elsewhere It took months to reach a China release date, a delay that is partly due to the portrayal of extremely wealthy Chinese Singaporeans at a time when China's reg Communist Party against corruption and blatant consumption.

This time lag can also occur. For example, many Chinese viewers were able to access pirated music online or through streaming services, resulting in their desire for theater tickets.

The movie's performance in China may be worrying for Warner Bros. The planned sequel "China Rich Girlfriend" is the second largest film market in the world should be better capitalized.

Another movie aimed at Chinese audiences is a live-action version of Disney's 1998 animated classic "Mulan," which tells the story of a brave Chinese girl who has taken her father's place in the fight against invaders from the north. In this film, there is also an almost exclusively Chinese cast, led by popular actress Liu Yifei in the title role.

However, Wei said the film's success depends on how authentic it feels to the Chinese audience.

Just another movie about Chinese culture with your American interpretation? "Wei said


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