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Crowds at the Mall of America enjoy early bird traditions



Like the sprinters at the start gate, buyers of early risers reappeared in the malls and chain stores of the nation early in the morning, as the thrill of tradition among believers shows no sign of fading.

Before the doors opened at the door, Mall of America gathered at 5:00 am at the North Entrance, where Caribou coffee men with huge coffee carafes and hot chocolate on their backs served cold shoppers.

The first person in the series appeared at 4 pm on Thanksgiving.

The Friday after Thanksgiving is expected to be the busiest day of the long weekend, where buyers can drop more than a third of their holiday budget, according to the National Retail Federation.

Twenty-four-hour online offerings threatening Bonanza after their holiday, the Mall of America, which closed Thanksgiving, expects 200,000 people on Black Friday. At low temperatures in New York City and other eastern cities, the long lines line up all night long.

Tammy Fager from West St. Paul and her sister Jennifer from Eden Prairie have made dawn a tradition of shopping sprees.

"I've been awake for 24 hours and I'm still happy," said Tammy Fager.

Last year, they arrived at the Mall of America at 3 am and were too far behind. Take a look at gift cards and prizes, all of which are given away.

"We have learned," she said. They arrived at 1

0:00 pm, at a furious distance from the top of the line, and for one of the 200 cards worth $ 10 to $ 500.

So why brave the cold and the crowd? According to Steven Barr, a consumer hypermarket expert at PwC, this may be because there is something more insane than just scrolling online at home.

"On a day like Black Friday, it's not about comfort emotion," said Barr. "A website can not give you goose bumps."

Kim Weidt used Thanksgiving Lightning a day for at least 15 years to team up with daughters Katie and Abby, she said. Over the years, they have conquered various shopping malls, and sometimes Weidt's mother belongs to a three-generation event.

"It's time for girls," said Weidt.

In recent years, the family has somewhat withdrawn the gift expenses. Instead, you can spend the night in the Radisson, where you can take the Skyway directly into the mall. Weidt is also planning a trip to Ireland in April with her mother.

Your day includes shopping before sunrise, an early meal and a nap, and a leisurely return to Hugo.

"None of us slept much," said Weidt. "We were a bit ticklish."

Rod Sides, director of Deloitte's US retail and distribution practice, said he believes people will always show the Black Friday sale. For them it is a sport.

"People have reacted to the early promotions that retailers used to outperform the competition – from early Black Friday deals to free shipping – but the event still has its place as a holiday tradition." said Rod Sides, director of Deloitte's US retail and distribution practice.

This is true of Nora Shardi, who said being out in the cold was half the fun. However, topping up heavy discounts is still a tradition.

The offers are great. You can not ignore them, "she said, running her arms around a car that was overflowing with her own pockets, as well as those of her sister Ayni and friends Isnino Jimale and Roda Farah.

Shardi of Burnsville is your coupon -Clipper and credit card dealer, her friends said, but she shares the extra deals with everyone.

"Oooh, I have so many cards," Shardi admitted, "But I always pay." She says. "Always."

Traders are looking forward to one of the busiest Christmas business of a decade. Around 116 million buyers are expected to hit stores on Black Friday, part of a five-day promotional sprint for retailers that will continue until Monday.

Jill Renslow, Mall of America's senior vice president of business development, said the decision to close the mall for Thanksgiving in 2016 three years ago and reopen it early Friday has revived the workforce and promotions Realigned

"Retailers are starting their offers sooner and earlier," she said. "For us, this is an event, people love the convenience of online shopping, but there is something special about Mauerstein."

Even those who work on Black Friday consider it a tradition.

Dave Thiel is not sure if he is in 32nd place 33. Black Friday works for Target, but somehow it never gets old.

"There is a buzz in the shop," he said. "You can feel the energy of the guests."

Thiel has set the alarm this year. At three in the morning, he arrived at his grocery store shift at 4:30 am at the Lino Lakes store.

Thiel worked on Target when he was at the University of Minnesota and spent the first half of his career on the general trading side before switching to the food side 16 years ago.

Buyers get a kick, "they go a bit overboard." A family turned up in matching stockings for a year. Another time, a group of eight red shirts had "shop till they drop".

Hot trends have come and gone, but he'll forget about rummaging behind the store and finding a special Cabbage Patch Kids doll – the redhead with freckles – for a desperate mother.

"To see the smile," he said, "that's all fun."

Thiel met his wife when they both worked at Target, and said that she and her three adult sons understand that Thanksgiving is fast in the rearview mirror. Today he is the only early riser in the house.

"She will sleep," he said.

Includes the coverage of the Washington Post.

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