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Deciem founder Brandon Truaxe died at the age of 40



The founder of the beauty brand Deciem has died.

According to several reports, Brandon Truaxe died on the weekend.

Vox was reportedly receiving an email from Deciem managing director Nicola Kilner, who e-mailed the message to Deciems employees.

"I can not believe I write these words. Brandon passed away this weekend. Heartbroken does not come close to how I am and how I know many of you will feel, "said the email.

" All offices, warehouses, factories and businesses are closing today and closing with sadness. Smile at the good times we had, think about what his genius has built, and hug your loved ones a little harder.

The Canadian beauty brand closed unexpectedly in October after Truaxe's bizarre social media behavior took place on October 9.

In an Instagram video deleted by Instagram, the founder announced that the company closed immediately due to "serious criminal activity".

In the days following the post, Truaxe was ousted from his role as chief executive of the firm, interim and board member after a judge had approved a lawsuit by Estée Lauder Companies Inc. of Ontario, according to CBC. At the time, he was also prohibited from "declaring or distributing media" on Deciem's ​​social media accounts, and was prohibited from talking to company employees or making changes to personnel and business at Deciem.

His last post on Instagram, just two days ago, Truaxe shows his home address and complains about installations in the Distillery District in Toronto.

Truaxe started in 2013 with Deciem and launched more no-frills brands like The Ordinary, NIOD and Hylamide. 19659002] Daily Hive has tried to contact several Toronto stores together with their headquarters, but there was no answer.

Truaxe was 40 years old.

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Daily Hive Staff

Daily Hive was launched on June 1, 2016 and is the development of Vancity Buzz. Today it is located in Vancouver, Calgary, Toronto and Montreal.



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