Walmart Inc., which has been prosecuting progressive wage and gay rights scores in all areas in recent years, has captured the majority of Democrats – a reversal for a retailer that has long been a Republican favorite.
Almost 52 percent of people who call themselves Democrats would, according to a report by YouGov BrandIndex, consider purchasing at the company. That's around 8 percentage points five years ago. Republican support has remained well above 65 percent.
The question now is how much of this conscious change will be in Walmart sales. Democrats may be ready to spend more on the chain, said Ted Marzilli, YouGov's head of data products.
"Even small increases in consideration can lead to significant sales," he said Marzilli in an interview.
Walmart was once denounced by Democrats as a symbol of corporate greed. But the company, based in Bentonville, Arkansas, has taken a bigger role in raising wages for low-paid workers and providing benefits such as parental leave . In 2015, it also challenged legislation that has created the potential to end discrimination among LGBT applicants.
More recently, it has increased the minimum age for buying weapons to 21 out of 18 years, one step after a shootout in February Florida
That is, Walmart's brand remains more popular with Republicans than Democrats. And Republicans are more inclined to shop in stores than their left-wing counterparts, YouGov said.