Poco, a sub-brand of Chinese smartphone maker Xiaomi, seems to redefine the mid-range flagship segment with the launch of the Poco F1. The smartphone offers first-class offals at the starting price of a low-cost midrange device that challenges the dominance of OnePlus in its own game and nearly kills the burgeoning new names in the flagship mid-range segment like Asus
A smartphone is more than just its sum components. This is true for any smartphone, be it OnePlus or Samsung, Apple, Asus or Xiaomi. Like a camera that is more than just the megapixel, much more than just a processor defines a smartphone. A powerful processor, coupled with an optimized operating system, proper RAM management, healthy battery, capable camera units with software-based image enhancement algorithms, etc. are a few things that complete a smartphone. Here is a look at the key player in the middle segment and how they meet:
OnePlus 6: The OnePlus 6 smartphone is the result of years of company experience. It offers first-class hardware, a first-class Android-based operating system and a high-quality glass-metal-glass housing. Consistent software upgrade cycles and a healthy community group that sends regular feedback to the company make this device even better over time. Poco F1
The Poco F1 is a whole new experience. It also offers premium innards, but saves design, camera and some other features to keep costs down.
It is important to note that the Poco brand is part of Xiaomi, which is a dominant player in the country with its reasonably priced mobile phones. However, the company's latest flagships have not made their mark on the price-sensitive smartphone market in India through irregular launches and scary price tags. Compared to OnePlus, Poco has a similar start with the F1, which is not perfect, but sets the benchmark for future Poco branded smartphones.
Asus Zenfone 5Z: The Asus Zenfone 5z, which is also a powerful midrange smartphone that can be considered the only alternative to the mighty OnePlus 6. The Poco F1 not only takes the cheapest smartphone title from Qualcomm Snapdragon 845, but also makes it look overpriced. So far, however, Asus has agreed with the support and provides regular software upgrades that continue to improve the Zenfone 5z. As competition increases, however, it remains to be seen whether Asus will continue to be a relevant player in this segment.
One thing is clear: a segment that has long been dominated by OnePlus is finally facing a competition. With increasing competition among brands, the consumer is certainly the true winner.