Target takes off his gloves to compete with Amazon on this holiday.
From November 1, the order minimum requirement for most products sold online will be repealed, the company said on Tuesday in a blog post.
This means that most of the items will be shipped within two days, regardless of the price, without requiring a membership or a minimum purchase. The benefit will only extend over the holidays until December 22nd, and so far has only been offered to owners of the Target Business Credit Card, known as REDcard.
"We want to help our guests enjoy the busy Christmas season so they can spend more time with their family and friends," said CEO Brian Cornell in a prepared statement.
In March, Target started a two-day free shipping on orders of $ 35 or more.
Last year, Target offered 23 free standard shipping for most of their November-December articles, meaning that this year's offer represents a significant improvement.
The move is an ambitious move for a traditional, nationwide retailer competing with Amazon this holiday season. Amazon only offers traditional speed shipping for orders over $ 25 without membership. There is no limit for customers paying Amazon Prime $ 1
Walmart, on the other hand, requires a purchase of at least $ 35 for a free two-day shipment.
Online shopping is expected to pick up more holiday travel this year, and Amazon will be re-scheduled for more than half of it.
Analysts are forecasting a strong holiday season for the retail industry, with estimates for overall sales growth in the high single-digit or low double-digit range.
Most of this year's growth is likely to come from online sales, as Forrester Research forecasts online growth of 14%, but only 1.7% growth in stores. Analysts estimate that Amazon accounted for nearly half of online retail sales in 2017, and even more this year.
Forrester estimates that online Christmas sales will account for more than 32% of online sales in the year. Targ