Recently, we wrote about who is really responsible for the first decoupling of Disney and Sony this summer. With recent statements by the best minds of both companies, they now blame the media for inflating history and causing public hysteria.
At the same time, both executives admitted that the situation might have been prolonged had it not been for public outcry. What we definitely know now is that the two companies were already talking when the media reported the split. They apparently could not say anything, apparently for fear of misinterpreting things.
Let's now look at things from the perspective of the fans. Should they really receive the praise for the repair, or was Tom Holland the super-mediator with a spidery sense?
Many fans will do anything to protect their favorite media assets.
If there were no fanbase, studios would not make millions (and billions) each year, though they often take these fans for granted. It's easy to understand why Disney and Marvel get complacent just because they know that everyone turns up for a Marvel movie just because of the name recognition.
Some may find the comments by Disney's Alan Horn and Sony's Tom Rothman repulsive to the media that inflate the subject. There was also a hint that the fans made with the story and caused an unnecessary kerfuffle.
At the same time, Horn praised the fans for doing so to get the ball rolling faster. Now they see how valuable fans are, though perhaps overly controlling what they want.
It's worth remembering that the audience really has all the power without always realizing they're doing it. At Marvel, they are usually given what they want, and perhaps their loud voices also mark business deals.
Will the fans be able to shape everything about Marvel's future?
How many power fans might have confirmed with the Disney-Sony situation, even though it takes an internal figure to move the chess pieces further. Tom Holland helped get things moving just as quickly by turning to Bob Iger and saying something had to be done immediately. Kevin Feige at the helm.
The power of the people has really spoken here, and it should encourage the audience to demand what they want to see. If you think that boycotts are not effective, you now have the evidence that they are when enough people join together emotionally for a particular media cause.
Should any of you realize this, you might wonder how you do what Marvel does later, if you're an avid MCU fan.