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Disney and Target team up to open stores together



On October 4, 25 Disney stores across the country are opening in cities like Philadelphia, Denver, and Chicago ahead of the holiday season.

Source: Target

Target announced on Sunday that this is the case opening dozens of permanent Disney stores in its own stores over the next year as it uniquely invests to lure customers inward more people in the stores and got them to spend more money there. The stock reached a record high of $ 1

06.52 on Thursday. Target shares have risen by more than 55% since the beginning of the year.

On October 4, ahead of Christmas, 25 Disney stores will be opening in select destinations across the country in cities such as Philadelphia, Denver, and Chicago. (For a complete list of these locations, see below.) By October 2020, 40 more Disney locations are planned to open, selling toys, games, clothing, and more. Starting on Sunday, the site will offer a Disney experience, where buyers will find, among others, products from the brands Pixar, Marvel and Star Wars.

Target will also be opening a small-scale business near the Walt Disney World Resort in Orlando, Florida, in the year 2021, the company said.

"Disney is one of our biggest and most admired relationships," said Brian Cornell, CEO of Target, in a call with media representatives. "We spent a lot of time thinking about how to grow."

Cornell declined to comment on how much Disney-Ware Target currently has in terms of sales or how much sales it expects from the expansion of the Disney business

Meanwhile, the announcement that retailers are coming in The US, including Target, Walmart, Kohl & # 39; s and Amazon, are still vying for the market share that Toys R Us had to gain after being liquidated last year. Although the Toys R Us brand is still making a comeback for itself.

Prior to the last holiday season, Target added over 25,000 square feet of space devoted to toys in more than 500 stores. Around 100 shops received a fuller conversion in the toy halls. In the holiday results for 2018, Target said that sales in the same store increased by 5.7%, with the toy category among the highest in sales.

Target & # 39; s Store Remodels include new toy divisions.

Source: Target

said Disney will open the first series of deals on Target right as a new lineup of Disney's "Frozen 2" and "Star Wars: The Rise of Skywalker" hits the shelves. There are also some collectibles to sell, including dolls and clothes from the Disney Animators Collection.

The companies stated that the Disney stores at Target are occupied by Target employees who are to receive special training before opening.

Mini-Disney stores will be an average of 750 square feet and will be located next to the children's clothing and toy trains at the Target stores. Each store is expected to contain more than 450 items, including about 100 items previously available only at Disney retail stores. There are currently more than 300 such stores worldwide.

According to Target, many articles will be under $ 20, with most ranging from $ 2 to $ 200. There will also be seating areas in the small shops where families can sit, listen to Disney music and watch Disney movie clips, or take photos in front of interactive displays.

People Owning Disney Gear or Visiting Disney Parks are probably people who also shop at Target, said Bob Chapek, chairman of Disney Parks, Experiences and Products. He said that there is a 90% overlap between the clients of the two companies.

"This gives us the opportunity to extend our footprint far beyond [malls]," Chapek said in a telephone conference with media representatives. "The experimental retail that comes to Target is exactly what today's consumer is looking for."

Chapek said Disney also has a partnership with J.C. Penney in some department stores that will continue it while working with Target. "It was something we started on a smaller scale than planned," he said of working with Penney.

The announcement for Disney also came as it revealed new information about the shows and movies of the upcoming streaming service while Disney + panel unveiled at the D23 Expo this weekend in Anaheim, California.

Meanwhile, Target's expanded partnership with Disney could only be one of many national brand partnerships growing in its stores, hundreds of which are being rebuilt. For example, CVS acquired Target's pharmacy business back in 2015 and now operates this portion of Target stores in store-in-store format. Target recently announced that it will bring the denim maker Levi's into dozens of stores.

" Based on the performance of our business, we had interest from various suppliers," said Cornell. However, he warned Target to be very "selective" in choosing the brands he wants to work with. "I can not imagine a better national brand partner than Disney."

Here are the 25 destinations where Disney will open on October 4:

Allen North # 2516 (Allen, Texas))

Austin NW # 1797 (Austin, Texas) [19659002Bozeman#1237(BozemanMont)

Brighton # 922 (Brighton, Michigan)

Chicago Brickyard # 1924 (Chicago, Ill.)

Clearwater # 1820 (Clearwater, Florida)

Denver Stapleton # 2052 (Denver, Colorado)

Edmond # 1398 (Edmond, Okla.)

Euless # 1368 (Euless, Texas) [19659002] Houston North Central No. 1458 (Spring, Texas)

Jacksonville Mandarin 1300 (Jacksonville, Florida)

Keizer No. 2110 (Keizer, Ore)

Lake Stevens No. 1331 (Lake Stevens, Washington)

Leesburg # 1874 (Leesburg, VA)

Loveland # 1178 Loveland, Colorado)

Maple Grove North # 2193 (Maple Grove, Minn.)

Mobile West # 1376 (Mobile, Ala.)

Murrieta # 1283 (Murrieta, CA)

New Lenox # 2028 New Lenox, IL. )

Pasadena # 1396 (Pasadena, Texas)

Philadelphia West # 2124 (Philadelphia, Pennsylvania)

San Jose College Park # 2088 (San Jose, California)

South Jordan # 2123 (South Jordan, Utah)

Stroudsburg # 1260 (Stroudsburg, Pennsylvania)

Waterford Park # 2068 (Clarksville, Indiana)


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