Disney's live-action "Aladdin" is flying high on the four-day Memorial Day weekend with an estimated $ 105 million in North America.
It's the sixth-highest Memorial Day weekend ever, surpassing the 2011 mark of $ 103.4 million for "The Hangover Part II". The maximum was reached in 2007, when "Pirates of the Caribbean: At the End of the World" spent $ 139 million in the first four days. "Aladdin" also dominates the international cinema with $ 121 million in 56 markets.
"Aladdin" surpassed Disney's pre-opening domestic forecasts, which were between $ 75 and $ 85 million and reached $ 86.1 million in the first three days. Mena Massoud as Aladdin, Will Smith as a genius, Naomi Scott as Jasmine and Marwan Kenzari as Jafar are the protagonists of the 1
Comscore's general survey at PostTrak found that 67% of customers said they "definitely recommend" the film to their friends. Remarkably, 39% stated that their affinity to the original was the main reason for the film, a high percentage that reflects the love of moviegoers for the Aladdin brand and characters in the film.
They would see the movie back in theaters – much higher than the 14% norm, "noted Paul Dergarabedian, senior media analyst at Comscore.
Comscore estimated total domestic business for the four-day weekend at $ 226 million. That was about $ 1.8 million less than the year before, when "Solo: A Star Wars Story" hit the market with $ 103 million. The best Memorial Day weekend took place in 2013, when "Fast and Furious 6" hit the market and North American admissions cost $ 314 million over the four days.
"A very solid Memorial Day weekend was led by Disney's over-the-top performance – Aladdin & # 39; conjured up a large number of moviegoers looking for the perfect, family-friendly pleasure over the extended holiday weekend.
Cathleen Taff, Disney sales chief, told Variety that she is particularly pleased that "Aladdin" is looking for a movie 93% of the audience have received Rotten Tomatoes and an "A" Cinemascore. The site has recently reviewed its rating in this measurement to limit responses to verified ticket buyers. "We should see a strong performance in the coming weeks when we start the summer season."
Sony's horror thriller "Brightburn" was earning around $ 9 million for the holiday weekend to become the fifth and teen of United Artists-Annapurna. Comedy "Booksmart" opens in sixth place with around $ 8 million. Both were positioned as counter-programmers to "Aladdin" and were slightly behind the forecasts.
Lionsgate's second session of "John Wick: Chapter 3" was to finish second with $ 30.5 million after the surprisingly strong opening of $ 56.8 million. The action fan will end the Christmas weekend with 107 million US dollars at home.
Disney's fifth installment of "Avengers: Endgame" will rise from $ 22 million nationwide to $ 803 million at the end of Memorial Day. "Endgame" follows only "Star Wars: The Force Awakens" domestically, with the space saga bringing in $ 936 million.
Warner Bros. & # 39; s third weekend of "Pokemon Detective Pikachu" will follow at fourth with about $ 17 million. The family adventure ends this weekend at $ 120 million in North America.
The total number of admissions for 2019 was 4.34 billion US dollars on Sunday, down 10% on the previous year. The delay is due to a depressing performance in the first two months of this year.
"Aladdin" is the third largest launch of 2019 after the record of $ 357 million for "Avengers: Endgame" and $ 153 million for "Captain" wonders.