Disney's new streaming TV and movie service is more ambitious. Disney boss Bob Iger told investors that the service (called Disney +) will be offering television broadcasts and films licensed by other parties in addition to content from Disney properties such as Lucasfilm and Marvel Studios.
However, Iger has a bit of a hedge in terms of long-term plans. He said that the broader strategy is focused on producing original content, but that third-party content will be part of the launch strategy later this year. He said the long-term strategy was "pretty much weighted for internal procurement versus external procurement".
Regarding the start window, he also said, "Because we need to start the service with some volume and it takes time to boot, we are opportunistically buying certain products from the outside." Disney will also use some of the programs he has been involved in through the merger with Fox.
According to Iger Captain Marvel will be the company's first film to run on Disney + only. Previously, Marvel movies were on their way to Netflix. He said that every part of Disney is working on content for the service, notably Pixar, Marvel, Lucasfilm and National Geographic.
Disney has previously announced a live action series "Star Wars TV" titled The Mandalorian which was produced by famed director / screenwriter Jon Favreau and Thor: Ragnarok director Taika Waititi , Disney also plans to launch a franchise based on Pixar's Monsters, Inc., a series on Thor's Nemesis Loki, a revival of Star Wars: The Clone Wars and a high school musical series.
Disney is already running some other streaming services or has a hand. With a similar naming convention as Disney +, ESPN + offers live sports and other athletics programs for $ 4.99 per month. Disney is also a shareholder of Hulu, and the company has suggested bundling all three services into one package and offering them one at a time.
Disney will preview Disney + Investors at a meeting on April 11, but the company has not announced when the service will be launched to the public or how much it will cost.