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Disney's new streaming bundle is low enough to compete with Netflix's "standard" price



  Picture of Mickey Mouse with Hulu and Disney + logos.
Enlarge / Here they come together in a streaming bundle.

Disney / Sam Machkovech

The Walt Disney Company's latest quarterly earnings announcement included an announcement to investors that Netflix does not appear to be watching: an All Disney three-service streaming package for $ 1

2.99 / month, which will be available on November 12, ESPN + and "ad-supported" Hulu – available as a combined online streaming bundle once Disney + launches in November. Regardless, service offer prices total $ 17.97 ($ 6.99, $ 5.99 and $ 4.99, respectively), which represents a 27% discount on the entire shebang.

This $ 12.99 price is equivalent to Netflix's "standard" service level (including 1080p resolution and support for up to two concurrent streams). Only one of Disney's bundled services, Disney +, supports higher-resolution video, but this is a free upgrade for supported streaming devices. The Netflix 4K offering requires an upgrade to $ 15.99 / month. to plan. If Netflix subscribers want to save money, they can downgrade to a "base" price of $ 8.99, which achieves the best result at a resolution of 480p and only one device at a time.

Incidentally, all of these netflix prices rose by about $ 2 a month. for every stage in January.

In his announcement of the proposed bundle, Disney CEO Bob Iger did not state if a more expensive bundle would be available to fans of Hulu's more expensive, ad-free streaming option ($ 11.99 / month). Option of Hulu (44.99 USD / month). Iger was aware that this package is only for consumers in the US. This is a clear indication that ESPN + and Hulu are currently detrimental to consumers in the rest of the world, especially our neighbors in Canada. ("We have plans to expand Hulu outside the US, but currently no update," said Iger during the call on Tuesday.)

The aggressive price announcement comes as the video streaming sector heats up, leading NBC Universal is the case and HBO who provide their own standalone products (while aggressively reclaiming content through corporate ownership). The prices for the upcoming services of these two companies were not disclosed.


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