"With this deal, we have seen an opportunity to increase player awareness in our own business while supporting a partner who appreciates our games and offers better conditions," said Guillemot. "Early signs speak for themselves, as pre-orders for PCs are higher than for the first division and pre-orders at the Ubisoft store are six times higher, and we believe this deal will be a long-term benefit for Ubisoft."
It's clear who subtweeting Guillemot in this statement. The increase in sales is a notable side effect of the shift into Epic's business, which could cause further upheavals in the industry. Of course, Epic's main selling point is a higher revenue share than most of its competitors, with a 1
As part of the Ubisoft deal, Epic also promised Uplay's "key components" integration with its online services to provide smoother social functionality and interoperability. This mix of higher profits and the willingness to provide compatibility with third-party platforms has always been a big draw for publishers. And now that Ubisoft is forcing a real sales push, they do not need much persuasion to leave Steam safe.