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Home / Technology / DJI has just raised the prices for drones and blames Trump

DJI has just raised the prices for drones and blames Trump



The Chinese drone juggernaut DJI has significantly adjusted the prices and availability of its product range to respond to the increased duties imposed by the Trump administration on Chinese goods. The price increases were first reported today by DroneDJ and may be the first reported case of a Chinese equipment manufacturer or brand that produces primarily in China and passes the cost of Trump's tariffs to US consumers.

If you look for certain DJI products in the company's US business, you'll see price increases in the Mavic 2 line up by around 13 percent, which is slightly below the 1

5 percent that President Donald Trump ended last Announced on Twitter this month and that came into effect on the weekend.

"Due to the recent increase in pay rates, DJI has updated prices for its products in the US. In recommending retail prices in different countries around the world, we take many factors into account, including tariffs, tax rates, and exchange rate fluctuations, "explains a DJI spokesman The Verge . "We follow all applicable laws and regulations in the countries in which we operate and will continue to work to make drones and handheld products accessible to the world while supporting the many customers who use DJI technology on a daily basis. "

Electronics companies have openly expressed their concerns about the US-China trade war and the possible negative impact on business, and some have threatened to do what DJI did here. Sony teamed up with Microsoft and Nintendo earlier this year to warn the US agency in a warning letter that the tariffs are priced at US $ 840 million at higher prices for US consumers and at risks up to US $ 200,000. Could lead to jobs.

Some prominent companies, such as Apple, have decided to reduce tariffs on products such as laptop chargers and iPhone cables, although CEO Tim Cook is reportedly in talks with President Trump to de-escalate the trade war. Although Trump has raised the average duty on Chinese imports to around 21 percent, bringing in hundreds of billions of Chinese goods, the data shows that the effects are felt mainly by US customers, employees and businesses. According to a report released today by the New York Times production activity in the US is declining for the first time since 2016.

The Mavic 2 Pro now costs $ 1,729, compared to $ 1,499. Arctic White's DJI Mavic Air, the only available color option that is out of stock, now costs $ 919 (instead of $ 799). Amazon can buy the same products at cheaper up-front prices. DroneDJ notes that most of the Mavic 2 models were only available again last weekend, after weeks of unavailability.

Changing your location using the built-in DJI feature The Localization Tool in the upper-right corner of the site displays price differences by region. In Canada, for example, the Mavic 2 Pro remains $ 1,499. For EU countries such as France and Germany, the price in euros corresponds to the old pre-tariff USD price. For specialty products such as the professional Inspire and the "industrial" Matrice 600 Pro, prices seem to be rising by almost 17 and 14 percent, respectively, compared to Canadian prices.

DJI has also removed some products from the store, although it is unclear whether this is tariff-related or due to inventory or product timetable decisions. For example, you can no longer buy the DJI Spark or Phantom 4 in the US directly from DJI, although the company continues to sell accessories for both product lines.

This also appears to be the case in most other countries and regions, although in some regions outside the US, product lists of Phantom 4 prices are still displayed in some cases before the store informs the customer that the product in question in no longer available is this region. We asked DJI for further comments on whether product availability for Phantom 4 and Spark is affected by the Trump administration's ongoing trade war.


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