DJI appears to be preparing to release a first-person-view drone (FPV), as evidenced by DroneDJ's FCC messages. Three products – a "DJI FPV Air Unit", a "DJI FPV Remote Controller" and a "DJI FPV Goggles" – were recently registered with the government agency.
DJI has been involved with FPV drones in the past. In 2017, the company released a PlayStation VR headset called DJI Goggles that works with several different DJI drones. But this somewhat chunky solution was as far as the Chinese company ever thought possible.
Meanwhile, a "FPV Air Unit" with special goggles and a controller sounds more like a drone built for racing or at least a high maneuverability. It would make sense; DJI is by far the market leader in end user drones and has displaced competing products such as GoPro, 3D Robotics and, more recently, Parrot (to varying degrees). But DJI has no drone specifically tailored to the growing needs of the Drone Racing / FPV market. It consists mainly of tailor-made drones, which are made of commercial parts.
Today, drone racing competitions and leagues are not the only thing on the rise, but the demand for FPV drones in the video world is booming. Talented FPV drone pilots use their skills to do everything from viral actions to shooting Formula Drift to Kohl's commercials. Developing a product that makes it easier to capitalize on this trend makes sense, especially given DJI's know-how in creating small cameras and drones that can capture high-quality footage. They move much faster and may be harder to control, as pilots often turn off aids such as the GPS lock or automatic hovering. One important reason why FPV drones are often cobbled together from standard parts is that it's easier to fix in a crash. How DJI compensates for this is to check if and when the drone will be released.