Apple TV Plus wants potential subscribers excited about streaming. It starts with four shows with a big budget and well-known names. However, early reviews tell a different story where Apple's presence in a supersaturated streaming room does not seem necessary. Negative reviews from the start do not improve Apple's chances, but that does not mean that the future of the streaming platform is doomed to failure.
Apple TV Plus is one of the cheapest streaming services to enter the "streaming wars" at $ 4.99 a month, not a Netflix killer or a Netflix rival Not the streaming service that you're hailing Hulu Apple knows that's why the company grants a free year to TV Plus for anyone purchasing a new or refurbished Apple product, and five friends and family members can also join Apple for free Watch the Family Sharing Program In order to grab people's attention and get them coming back month after month, Apple offers its shows on a silver platter.
The streaming service launches with shows that are set to make a splash. The Morning Show is a #meToo story featuring some of Hollywood's most sought-after actors, including Jennifer Aniston, Reese Witherspoon and Steve Carell, each costing more than 1
The next year will bring even more original programs, including M. Night Shyamalan's Servant and the series directed by Octavia Spencer Truth be told . Apple does not cut costs. In fact, it does the opposite and increases spending from $ 1 billion to $ 6 billion. The company also recruits A-list stars such as Will Ferrell and Ryan Reynolds for a Christmas movie that costs more than $ 60 million in talent alone. To this end, the company collaborates with prestigious studios such as A24 and with Oscar winners such as Alfonso Cuarón Build a library of prestigious, possibly award-winning films.
The release of Apple's first four shows reinforces the frustration of the critics. A disappointing show may be acceptable, but four are painted catastrophic. Today, Netflix shows thousands of films and TV shows, but the first four original broadcasts – Orange is the new Black House of Cards Arrested Development (season 4)) and Hemlock Grove – came in the course of a year, which began in 2013, in the service. Hell, Hulu took years to settle down with shows such as The Handmaid & # 39; s Tale . Even now it does not have the same offerings as Netflix. Amazon released its first four original series – Transparent, Mozart in the Jungle, Betas and Alpha House – over a two-year period. Netflix, Hulu and Amazon were given space to find their voices and thrive. It's ridiculous to think that Apple would make it on the first try.
There are some undeniable winners; Transparent and House of Cards won several Emmys and helped to establish their respective services as actual entertainment players. Does anyone really have fond memories of seeing Lilyhammer ? Arrested Development 's fourth season is so detestable that Netflix hid it before a remixed version of the season was released. And who remembers betas, Alpha House, Flaked, Bosch, Goliath, Chance, or East Los High ? The difference is that Netflix, Hulu and Amazon had the ability and scope to explore each new series and test the water.
Apple does not have this option. The company does not license programs from other merchants such as WarnerMedia, NBCUniversal or Sony to create a library. Apple needed more than one or two shows to compete with giants like the aforementioned three streaming services, as well as new additions from Disney (Disney +), AT & T (WarnerMedia's HBO Max) and Comcast (Peacock from NBCUniversal). Nine TV shows and movies are not the same as a few original titles that you can view between thousands of licensed and popular series and movies. But all in all? Apple discontinued its TV Plus content manager two years ago. The number of starting positions is an impressive achievement. Quantity is important for streaming, but quality keeps people coming back. Here Apple must think in order to be successful, so the analyst Eric Haggstrom of eMarketer.
"Viewers are not critics," Haggstrom told The Verge. " People will see these shows, regardless of what the critics say. Whether you look at them after a month depends on the quality. When Netflix started offering original content, it was different than the world we live in now. There are countless different services that offer high quality originals. "
It took some time for Amazon and Netflix to create a solid catalog. Netflix increased its content budget from an estimated $ 2.4 billion in 2013 to $ 15 billion in 2019, a growth more than seven times higher than its original spend. Amazon began engaging in original films and won two 2017 Oscars for Casey Affleck's Manchester by the Sea (19459006) (1969-007) (19459007) despite a less than stellar start
. Apple has a few key points over Netflix Benefits that should lead to success, despite a less than outstanding start. First, there is an almost unlimited budget: There are more than $ 6 billion available for various shows and films, including $ 15 million per episode in The Morning Show . It has the right creative partners, like Oprah Winfrey, J.J. Abrams and Alfonso Cuarón. And it has the resources to provide developers with everything they need.
"Apple takes this very seriously," said Haggstrom. "You're investing a lot of money in the service so it's not a side project, which is not an afterthought."
Apple is a trillion-dollar company with more than $ 210 billion in cash, not an orphan Timidly asking for waste, but service needs a chance Leaders are taking their time to find their voice Any writer or creative will tell you this is a constant wish and extremely difficult to achieve, even Netflix finds Apple TV Plus could end with another disaster Planet of the Apps but if a company is ambitious and relentless enough to keep going until it beats gold, it's Apple.