In 2005, Donald Trump came up with the idea of raising the ratings for "The Apprentice," a US television program he moderated at the time.
Trump suggested playing a pure white team against a purely black team and thought it would be the highest rated show on TV.
He launched the idea in Howard Stern's radio show in April 2005, according to the New York Times.
"Do you like it?" Trump asked Stern. He answered, "Yes."
Trump asked Stern's African-American co-host Robin Quivers the same question. "Well," she said, "I think you'll have an uprising."
But Trump was reportedly not worried about the possible impact of the show. "I think it would be handled very nicely by me because, as you know, I'm very diplomatic," he said to Stern, adding that while there would be a mix of fair-skinned and dark-skinned black contestants, White Team would consist exclusively of blondes.
The show was never realized because, according to The Times executives, NBC immediately rejected his proposal. A NBC spokesman did not immediately respond to Business Insider's request for comment.
Read more: Timeline of the chaotic series of events surrounding Trump's racist tweets that attacked The Squad.
The Times used this example in a recent article discussing whether Trump has used "Race for Gain" in recent years.
Over decades in business, entertainment, and now in the Politics Mr. Trump has approached the ethnic and religious splits of America opportunistically, not as the wounds of the nation that are to be healed, but as openings to achieve his goals, regardless of whether they are valuations fame, money or power, without regard to adverse consequences, "wrote The Times.
The story was sparked by Trump's racist tweets on Sunday targeting four progressive democrats who are women of skin color.
Trump wrote on Twitter that the "progressive" Democratic congressional women should "return" to their "corrupt" and "broken and crime-prone" countries. Three of the four he apparently referred to were born in the United States.
He said that these convention women "loudly […] and viciously told the people of the United States […] how our government is to be conducted".