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Home / US / Drug manufacturers may need to publicize drug prices in TV commercials

Drug manufacturers may need to publicize drug prices in TV commercials



The country's top health official on Monday suggested that pharmaceutical companies be required to raise the list price of televised drugs to consumers – the boldest element in a series of efforts by the Trump government to stem drug spending.

Under a Big Change of Health and Personal Alex Azar and Authorized as a New Federal Rule, Drugs Manufacturers would have to quote the list price for a 30-day supply of a drug that is covered by Medicare and Medicaid and at least $ 35 each Month costs.

"Sometimes it takes the government to do the first step system, and to lay new rules of the road," Azar, usually a lawyer of market-oriented approaches, said in a speech Monday before the National Academy of Medicine [19659006] The shift, which is now lining up for months of debate before the proposed rule change takes on final form, intensifies a tug-of-war between the pharmaceutical industry and an HHS secretary who has come out of his ranks and has attempted any perception of alignment with his former Disperse drug manufacturer colleague.

The proposed regulation is the latest effort by the Trump administration and some members of Congress to force drug companies to announce list prices for drugs in television advertising – a strategy that would test consumers' premise for price sensitivity slows the rise in drug costs, which in recent years has contributed to the unusually high health spending of the United States.

Hours prior to the HHS Secretary's speech to the National Academy of Medicine, the large pharmaceutical lobby group announced a new voluntary action that would instead direct consumers to the websites of companies with pricing information.

The announcer of PhRMA, the Pharmaceutical Research and Manufacturers of America, was considered by experts to be an attempt to fend off more aggressive federal regulation. Azar, prior to his speech, issued a statement stating that "the drug industry is resistant to providing transparency about its prices" and that the government must go beyond what it calls "a small step in the right direction" [19659010] The industry was also pressured by Congress. A bipartisan proposal that would have required the inclusion of drug prices in television advertising was passed by the Senate, but was canceled from a budget proposal last month.

The voluntary industry action, which will come into effect on April 15, would give patients a variety of pricing information, including the list price of a drug, the expected cost of the drug and the available patient care programs

Steve Ubl, President by PhRMA, argued that only the list price would be revealed A drug in a television ad would be "very confusing, misleading, lacking appropriate context and not what patients want or need." He predicted that the price, which does not reflect what most people would pay for, could discourage patients from seeking medical care because the patient's cost of ownership varies depending on their insurance plans.

Rachel Sachs, an associate professor of law at Washington University at St. Louis School of Law, said it is unclear, ho Why should the price in ads lower drug prices?

"Besides, what PhRMA is doing here is obviously an attempt to forestall public concern," Sachs said. "Realistically, how many patients go to the site, and if they leave, the extra information could be even more confusing . "

Many questions remain about the website: The" list price "of the drug may vary depending on the dosage and formulation of a drug and would have to vary by company as the price in this case is to be reported. The cost of medicines can vary depending on the patient's plan, sometimes ranging from 0 to the full price of the medicine. Therefore, it is unclear how significant an estimated price range or average cost to patients is.

Ubl said during a press conference that there would be a possible First Amendment and legal concerns if the government presented a rule requiring price information in an ad, meaning that a protracted legal battle between the US government and one the most powerful lobbies in the country.

Sachs said that if the matter came to a legal dispute, it could take energy out of the government's greater efforts to reduce the cost of medicine having a blueprint with dozens of political ideas

"It is unfortunate if the Authority decides to spend legal capital on regulations that obviously have no impact on pricing, "Sachs said." There are so many measures the administration could take … that would make a big difference to patients. "[19659019] window.addEventListener ("DOMContentLoaded", function () {});
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