Starting Wednesday, the chain will sell a breakfast sandwich prepared with vegan sausage from Beyond Meat at 163 locations in Manhattan.
Dunkin & # 39; is the latest fast food chain in Manhattan to start selling meat substitutes. Others, such as Burger King, Tim Hortons and Little Caesars, have also partnered with Beyond or Impossible Foods – Beyonds' main competitor – to supplement their menus with plant-based foods.
The trend is skyrocketing as people try to eat less meat for health reasons and to reduce their impact on the planet. According to a report from the Plant Based Foods Association and the Good Food Institute, a non-profit organization that supports herbal businesses, US plant food retail sales grew 1
1% last year.
Barclays predicts that the alternative meat sector could reach about $ 140 billion over the next decade and could account for about 10% of the world's meat industry Food chains are not trying to attract strict vegans. For example, the new Dunkin 'sandwich is served with American cheese and eggs and is therefore not a vegan product unless modified. The Pizza Little Caesars Impossible is also made with cheese.
Both Beyond Meat ( BYND ) and Impossible Foods produce herbal proteins that taste and cook like real meat.
For Dunkin ' ) is the new menu item also a way to further increase the breakfast offer.
According to the NPD tomorrow will be the only growth market for the fast-food industry. Breakfast turnover in fast food restaurants increased by 1% last year, but overall sales remained unchanged. More people prepare breakfast at home than any other meal, so fast food outlets believe there is room for growth.
Earlier this year, the Coffee and Donut chain has added two new time-limited breakfast items to its menu: the egg white bowl, which consists of egg whites, spinach, fried potatoes, cheddar cheese and onions; and the Sausage Scramble Bowl made from scrambled eggs, sausage, cheddar, peppers and onions. It has also experimented with "Better-for-you-power-breakfast-sandwiches".
A herbal option could help attract more customers from competitors such as McDonald's ( MCD ) Panera and Taco Bell.