That's why fast food restaurants renew their menus to gain market share from their competitors.
Taco Bell started breakfast in 201
Businesses say breakfast customers want healthy food that's served quickly and can be eaten quickly. Dunkin's Egg White Bowl fits both bills. It has less cholesterol than normal eggs and is served in a cup so it can be consumed on the go.
The Dunkin 'breakfast bowls will be available for a limited time from Monday.
Dunkin & # 39; s in a particularly challenging environment with rising breakfast competition, as the morning hours are, so to speak, the company's bread. Dunkin's sales grew 4% last year – not bad for an industry with mostly stagnant sales. So far, the Dunkin share has risen by more than 17% this year.
To sustain this momentum, the company has tried all kinds of breakfast dishes, from "better for you power sandwiches" to "go2". reasonably priced menus with breakfast rolls. The company said the Go2 program was so successful that it extended the temporary offer to a regular menu extension.
The company said on its recent earnings call that customers should expect more creations and experiments in 2019
The breakfast wars are starting.