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Dunkins latest breakfast creation brings heat to McDonald & # 39; s



Dunkin & # 39; ( DNKN ) said Monday that it has added two new breakfast bowls to its menu: The Egg White Bowl, made with egg whites, spinach, and fried potatoes is, cheddar cheese and onions; and the Sausage Scramble Bowl, which consists of scrambled eggs, sausage, cheddar cheese, peppers and onions.
Tomorrow is the only growth market for the fast-food industry, according to the NPD. Breakfast sales in fast food restaurants increased by 1% last year, but overall sales remained unchanged. More people prepare breakfast at home than at any other meal, so fast food outlets believe there is room for growth.

That's why fast food restaurants renew their menus to gain market share from their competitors.

McDonald's ( MCD ) which felt its all-day breakfast was popular last February added new sandwiches and donut sticks.

Taco Bell started breakfast in 201

4 and now sells unusual creations like the naked egg taco, which has a fried egg for a bowl.

Burger King tests a coffee pass for $ 5 a month.
And Panera started serving breakfast wraps with maple bacon and cheese earlier this month. Chicken, egg and avocado; and vegetarian protein, spinach and feta. It also began to serve cold-brewed coffee – and generally better coffee.

Businesses say breakfast customers want healthy food that's served quickly and can be eaten quickly. Dunkin's Egg White Bowl fits both bills. It has less cholesterol than normal eggs and is served in a cup so it can be consumed on the go.

The Dunkin 'breakfast bowls will be available for a limited time from Monday.

Dunkin & # 39; s in a particularly challenging environment with rising breakfast competition, as the morning hours are, so to speak, the company's bread. Dunkin's sales grew 4% last year – not bad for an industry with mostly stagnant sales. So far, the Dunkin share has risen by more than 17% this year.

To sustain this momentum, the company has tried all kinds of breakfast dishes, from "better for you power sandwiches" to "go2". reasonably priced menus with breakfast rolls. The company said the Go2 program was so successful that it extended the temporary offer to a regular menu extension.

The company said on its recent earnings call that customers should expect more creations and experiments in 2019

The breakfast wars are starting.


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