Dyson, the company known for its high-end vacuums and other luxury appliances, is canceling a $ 3.1 billion electric car project.
Founder James Dyson announced the news
Dyson has vast experience with electric motors and batteries, but apparently could not turn that into a workable business model for a Range Rover -size utility vehicle it had been planning to produce in Singapore and throughout Asia.
Diagrams of the vehicle were revealed in May, two years after the project was formally announced.
Many electric automakers, including Tesla, have struggled to turn their vehicles into profitable endeavors due, in large part, to the high cost of the underlying tech.  All is not lost, however. According to Autocar, Dyson plans to take some of the technology out of the way, or to do so.