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EA acquires the cloud technology assets of the GameFly subsidiary



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EA has made an acquisition to enhance its streaming ambitions.


EA

Electronic Arts has acquired the cloud gaming technology and employees of a subsidiary of GameFly, EA said Tuesday.

The terms of the deal for the Israeli team have not been disclosed. The acquisition is expected to increase EA's presence in the streaming area.

"Cloud gaming is an exciting frontier that will help us give even more players the power to experience games on any device from anywhere," said EA CTO Ken Moss in a statement.

EA said last year that it plans to launch an unannounced streaming service over the next two to three years. Microsoft is also working on an Xbox game streaming service that could hit the market by 2020.

Thanks to Netflix and thanks to Spotify and Pandora, Streaming Media has also received music. Still, video game streaming is still a tiny market, not least because of the delay between a user's controls and the action in the games, creating a less than enjoyable experience for players.

Sony already has streaming self-service, PlayStation Now, so it would not be surprising if more companies like Microsoft and EA were involved in this area. With the rapid growth of digital games, switching to streaming could ultimately be more convenient for players, provided the online experience is robust enough.

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