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EA CEO explains what happened to Anthem and why the game becomes "something great"



BioWare's Anthem was released in February of this year and was not a major critical success. One reason the game had problems, according to Andrew Wilson, CEO of EA, is to try to target two different audiences. In a new interview he talks about the fights and chances of the game for future growth and success.

"We've brought together these two groups of players who performed this emotional value calculation on two different vectors," Wilson told GameDaily. "On the one hand, they were traditional BioWare story content and the other was action-adventure content, and after about 30 or 40 hours, they really had to work together and collaborate on the older game, by which time everyone was gone . " , Oh, wait a minute. & # 39; Now the calculation is switched off.

"It's off because I have a friend sitting in this other category of players, they want to play the game in a certain way, I want to play the game in a certain way, the promise was By the way, I'm used to 1

00 hours of BioWare history, and I do not have that, "Wilson explained," or "I expected this game to be the action component that we had seen would have usefully expanded games like Destiny before, and I do not feel that it does.

While Anthem may have been out of the gate, Wilson said EA is determined to support the game in the long term. In fact, he said this anthem could have a "7-10 year cycle". Wilson said EA feels good about investing in anthem in the long run, because the game has a strong foundation on which to build.

"If we were to believe that at heart The world did not convince people, if we basically believed that the characters are not convincing to humans, or the spear suits are not convincing, or if we cross the world and We did not have any promises to our players … we could not continue to invest … we could not continue to invest, "said Wilson," IP has lived for generations and runs in t. These cycles last from seven to ten years, so if I am Thinking about Anthem in a period of seven to ten years may not have had the beginning that many of us wanted, including our players, and I feel that this team is really going to get there with something special and great because it has shown that it can. "

The full interview at GameDaily is extensive and far-reaching and touches on a range of topics loot boxes, layoffs and a more comprehensive look at the future of EA. Continue reading.

At E3 this year, Anthem's lead producer Ben Irving announced that Anthem has a "very bright future."

"We've learned a lot in the last few months, we really want to improve the game, we think Anthem can be a really great game, we know we have something to do, we just want to work." with the community and build it together and make it the game everyone wants. "


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