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Editions of Robin Hood's Tops TV Advertising Studios – Diversity



This week's issue of the Variety Movie Commercial Tracker, sponsored by the TV ad analytics provider iSpot.tv Lionsgate claims the top spot in spending for "Robin Hood".

Ads placed for the Action Adventure remake had an estimated $ 7.88 million worth of media by Sunday for 1

,037 national ads across 35 networks. (Expenditure figures are based on estimates created November 12-18, and estimates can be updated as the chart becomes public as new information becomes available.) Priorities for Lionsgate spending on networks such as Fox, NBC and Comedy Central as well as programming such as NFL Football, NBA Basketball and Manifest .

Immediately behind "Robin Hood" in second place: Walt Disney Animations "Ralph breaks the Internet: Wreck-It Ralph 2", where 1119 national commercials were shown on 37 networks with an estimated media value of $ 7.81 million -Dollar.

Universal Pictures '(GMV: $ 6.05 million) TV commercials for Green Book; Warner Bros. ($ 6.04 million) Creed II and Paramount Pictures' Instant Family; 4.71 million USD) complete the graphics.

In particular, "Green Book" has the best iSpot Attention Index (133) in the ranking. 33% fewer breaks than average movie ads Change the channel, start the manual, fast-forward, or turn off the TV.]

Weekly TV's Top Movie Ads

$ 7.88 Million – Robin Hood [19659017] Views: 429,221,377

Attention Score: 90.13

Attention Index: 80

National broadcasts: 1,037

Networks: 35

Most editions for: FOX, NBC

Creative versions: 16

Est. Lifelong TV Issues: $ 21.25 Million

Studio: Lionsgate

Launch of Broadcasting: Oct 26, 18

$ 7.81 Million – Ralph Crashes the Internet: Wreck-It Ralph 2

Impressions: 486,969,325

Attention Score: 92.03

Attention Index: 99

National Broadcasts: 1,119

Networks: 37

Invest Most Invest in: FOX, NBC

Creative Editions: 53

Est , Lifetime television programming: $ 23.11 million

Studio: Walt Disney Animation

Launched: 06.04.18

$ 6.05 million – Green Book

Impressions: 356,812,582

Attention result : 94.74

Attention, score Index: 133

National broadcasts: 979

Networks: 37

Most issues for: FOX, ESPN

Creative versions: 16

Est. Lifetime TV issues: $ 22.19 million

Studio: Universal Pictures

Launch of broadcast: 09/25/18

$ 6.04 million – Creed II

Views: 425,416,855 [19659018] Attention Index: 93.98

: 123

National broadcasts: 918

Networks: 37

Most editions for: NBC, FOX

Creative versions: 28

Est. Lifetime TV Issues: $ 17.21 million

Studio: Warner Bros.

Started on Broadcast: 10/16/18

$ 4.71 million – Instant Family

Views: 398,284,230 [19659018] Attention, score: 88.41

Attention Index: 68

National broadcasts: 1,102

Networks: 35

Most advertise: ABC, ESPN

Creative versions: 44

Est. Lifetime TV Issues: $ 24.43 Million

Studio: Paramount Pictures

Launched: 09/05/18

1 A $ 100,000 movie title for broadcasts between the 11th and the 20th / 12/2018 and 11 TV impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the tendency of consumers to interrupt an ad on TV. The higher the score, the wider the views. Actions that interrupt playing a display include changing the channel, accessing the guide, fast-forwarding, or turning off the TV.

* Attention Index – Represents the attention of a particular creative or program placement relative to the average. The average is represented by a score of 100, and the total index range is from 0 to 200. For example, an attention index of 125 means that the number of interrupted ads is 25% less than average.

Variety has partnered with iSpot.tv, the real-time TV advertising company with attention-grabbing analytics of more than eight million Smart TVs, to give you this weekly insight into what the studios spend on marketing their films on television. Learn more about the iSpot.tv platform and methodology.


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