The Energizer name figured prominently at Mobile World Congress this year, courtesy of a prototype Android smartphone. The 18,000mAh Energizer Power Max P18K What a preview of something Avenir Telecom, the company branding the name for use on phones, wanted to mass-produce and bring to the market this summer. After that successful MWC debut, the P18K Pop turned up on Indiegogo with an early-bird price of $ 549, a promised delivery window of October 2019, and an optimistic goal of $ 1.2 million in total funding.
Today, Avenir's Indiegogo campaign for the Energizer battery-with-a-phone-in-it completed with a whimper, having accumulated a scant $ 1
The calculus for the company can be read as simply as "let's do something to grab people's attention, throw it on an unlikely funding goal, and only in the event that people go wild over it should we build anything. "People did not find the Energizer-branded brick-phone-battery hybrid fun and exciting to gawk at, but when it came to turning it into a real product, enthusiasm was evidently far less abundant.
Ah well, at least now we know there are limits to our desires for ever bigger batteries.