Oof. This is not what you want to see when you go around the corner of your crowdfunding campaign:
There are long strikes, and then you have $ 15,000 to spend on your $ 1.2 million target. The Indiegogo page for the Energizer Power Max P18K Pop understandably focused on the viral sensation of the ridiculously powerful phone with the 18,000 mAh battery spurred on at the Mobile World Congress this year. There are even photos of the crush of journalists trying to photograph the event at the event.
It is understandable that its authors chose this approach. Heck, the thing may have outshone all foldable and 5G phones that were in focus at the event. We wrote about it. Lucas rightly called it "basically a huge battery with built-in smartphone."
The takeaway, however, seems clear. Just because everyone talks about a product does not mean that someone intends to buy it. If anything, the devices seemed more likely to comment on the state of the smartphone's battery charge than the tempting product.
And to be honest, in recent years there has been a shift in many smartphone manufacturers who offer energy-saving options and larger-capacity batteries has become less of a problem (though 5G's approach could adversely affect this). In addition, there are eight million power banks that can be gotten pretty cheap these days, making the P18K pop even grimmer. Not to mention all the things that can go wrong when you buy a phone based on a single feature.
The authors of the product, however, hopefully concluded the campaign and wrote, "Although the goal has not been met, we will work on further improving the P18K (design, thickness, etc.) as we believe that the interest in smartphones an incredible battery life is rising, which can also be used as a power bank. "
Companies like Samsung and Huawei have proven that power sharing is a compelling feature. It probably will not be associated with the name of Energizer .