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Equip the "MacBook Air" 2018




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The 12-inch MacBook. Credit: Apple

The MacBook Air could get a necessary overhaul, but lower-priced competition is sharper than ever.

Why the rebuild?

The basic physical design of the MBA has not changed in 10 years, today it looks almost like the MBA Steve Jobs were already introduced in January 2008.

A larger 12-inch MacBook

The "MacBook Air" of 2018 (if you call it that) seems to be more or less a larger version of the current 12-ten MacBook, when reports that represent the design are correct.

What's different (from the existing MBA):

  • Retina display (like the 12-inch MacBook).
  • Thinner display -Blends (like the 12-inch MacBook).

Price: unknown current MBA starts at $ 999, while the 12-inch MacBook starts at $ 1,299. Apple could trade the new 13-inch MacBook for the current $ 999 MBA. Or put it between the existing MBA and 12-inch MacBook prices (for example, the new $ 1,200 MBA), but we do not know either. (See 2017 MacBook Air Specs / Review, which the current MBA display calls "last decade … technology.")

Latest MacBook Air. Credit: Apple

Challenge:

While the MBA makeover (if that's what it is) seems to be a breeze internally, it must be inexpensive to attract students and schools and the kind of consumers who buy the MBA.

Google's Chromebook camp is making huge profits in education because many deals are (relatively) dirt cheap, but the goods supply. For example, Hewlett-Packard sells its new, well-equipped Chromebook x2 from $ 599. And many Chromebooks cost between $ 399 and $ 499. The most expensive Chromebooks – like Google's well-preserved Pixelbook – have a starting price of only about $ 999 (and often with high discounts).

And Microsoft offers a Surface laptop that starts at $ 799, while Dell offers the Inspiron 13 at less than $ 850, although the Dell has a lower resolution of 1,920 x 1,080 display compared to Apple's Retina.

That is, there is only one MacBook Air (with all the brand value that carries). So, if Apple plays its specifications and price cards right, it could have a blow to its hands.

Google Pixelbook. Credit: Google

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The 12-inch MacBook. Credit: Apple

The MacBook Air may be overhauled, but lower-priced competition is sharper than ever.

Why the conversion?

The basic physical design of the MBA has not changed in the last 10 years and today it looks similar to the MBA Steve Jobs introduced in January 2008.

A larger 12-inch MacBook

The "MacBook Air" of 2018 (if you call it that) seems to be more, a larger version of the current 12-inch MacBook, when reports that depict the design are accurate.

What is different (from existing MBA):

  • Retina display (like the 12-inch MacBook).
  • Thinner display bezels (like the 12-inch MacBook).

Price: unknown MBA starts at $ 999, while the 12-inch MacBook starts at $ 1,299 Apple could use the new 13-inch M Trade acBook for the current $ 999 MBA. Or put it between the existing MBA and 12-inch MacBook prices (for example, the new $ 1,200 MBA), but we do not know either. (See 2017 MacBook Air Specs / Review, which calls the current MBA display "Technology of the last decade …")

Latest MacBook Air. Credit: Apple

Challenge: [19659008] While the MBA makeover (if that's what it is) seems to be a breeze internally, it must be cost-effective to attract students and schools and the kind of consumers who buy the MBA.

Google's Chromebook camp is making huge profits in education because many deals are (relatively) dirt cheap, but the goods supply. For example, Hewlett-Packard sells its new, well-equipped Chromebook x2 from $ 599. And many Chromebooks cost between $ 399 and $ 499. The most expensive Chromebooks – like Google's well-preserved Pixelbook – have a starting price of only about $ 999 (and often with high discounts).

And Microsoft offers a Surface laptop that starts at $ 799, while Dell offers the Inspiron 13 at less than $ 850, although the Dell has a lower resolution of 1,920 x 1,080 display compared to Apple's Retina.

That is, there is only one MacBook Air (with all the brand value that carries). So, if Apple plays its specifications and pricing cards right, it could have a blow to its hands.

Google Pixelbook. Credit: Google


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