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Essential buys the company behind Newton Mail



This is not necessarily the revival of Newton Mail. While it had some clever features (such as the re-emergence of unanswered emails and retrieval of sent messages), it had about 40,000 paid subscribers – and some of its features were available for free from competitors such as Google Gmail. However, it suggests that Essential is looking for more ways to highlight its devices. The Essential Phone had a flashy industrial design, but the only distinctive software feature was a camera app that was widely regarded as subordinate. This can lead to e-mail functions that you can not always see directly, eg. B. Send people by email on your behalf.

It is important to carry out the acquisition at a difficult time. Although the company is beginning to suggest plans for a new phone, it has been largely quiet since the launch of its first handset in 201

7. Sales were not outstanding, and the company has recently laid off almost a third of its workforce. In addition, these are still allegations of sexual misconduct against founder Andy Rubin. The company clearly believes that investment will now help to provide more compelling products and convince the public to focus on their future, not their troubled past.


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