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Home / Technology / Essential purchases the email startup CloudMagic – TechCrunch

Essential purchases the email startup CloudMagic – TechCrunch



Andy Rubin's Essential has acquired CloudMagic, the maker of the Newton email app, for an undisclosed sum. The news that was first reported this morning has since been confirmed by TechCrunch.

An Essential spokesman apparently made the following open statement: "We are always looking for companies with outstanding technology and talent to accelerate our product roadmap. "

How exactly this roadmap looks, one can only guess. CloudMagic discontinued its premium e-mail offering in September, leaving some 40,000 paying subscribers in the lurch. The app is likely to be included in Essential's hardware offering through the next iteration of the handset or the current MIA home hub.

The news comes at the end of a stony year for Essential. According to reports, the startup delivered few mobile phones last year. There were still rumors about Rubin's plans to sell the company. In October, Essential released about a third of its workforce.

In the same month, Rubin was featured on Google in a New York Times bomb on sexual misconduct. The Android co-creator later went on social media to call "numerous inaccuracies" and "wild exaggerations" of the play.

The acquisition may point to a new path for the company, which has long denied the rumor that it denies long-selling instead "all efforts [its] towards forward-looking, groundbreaking products, including mobile and home products" ,


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