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Estée Lauder is sending products into space, confirms NASA

When it comes to cosmetics, Estée Lauder strives to be out of this world.

NASA and the international beauty conglomerate are teaming up to ship a product to the International Space Station, which is approximately 250 miles above Earth orbit.

A NASA spokesman confirmed Thursday that up to 10 bottles of Estée Lauder’s popular Advanced Night Repair serum will be launched aboard a Northrop Grumman Cygnus spacecraft later this month, New Scientist reported, along with four tons of cargo for galactic research.

The product is photographed in the weightless environment on board the ISS for use on the brand’s social platforms.

“I’m a risk taker,”

; said Estée Lauder President Stephane de la Faverie when he was on a panel at the Ascend Summit of the American Institute of Aeronautics and Astronautics last month. “This basically comes with ideas that are a bit outside of normal, traditional marketing methods,” he said.

Technically, this wouldn’t be the first time a commercial has been produced in space. Several international brands have organized such stunts, including Pepsi and Pizza Hut.

However, it is considered to be one of the “best known” commercial projects produced by Americans on the ISS.

The campaign comes amid a push by NASA officials to commercialize space travel for revenue to fund future space exploration after Congress had defused decades since the Apollo missions. The Trump administration recently encouraged NASA to investigate ways in which the US economy can be “catalyzed and boosted” according to the agency’s website.

Earlier this year, Tom Cruise and NASA Administrator Jim Bridenstine announced that the daredevil actor had pledged to produce a movie on board the ISS, the timeline of which is not yet known.

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