Cosmetics giant Estee Lauder is paying NASA $ 128,000 for a product photography shoot aboard the International Space Station.
Bloomberg reports that the company will pay the space agency to fly 10 bottles of its Advanced Night Repair skin serum to the orbiting space station on a cargo flight departing from Virginia on Tuesday and docking on Saturday.
As soon as the product is on board, astronauts have to take product photos of the serum, which floats in the dome module and offers a wide panoramic view of earth and space.
NASA charges a “professional fee” of USD 17,500 per hour for the time of the astronauts.
Estee Lauder plans to use the resulting photos on social media, where they will have a wide reach – around 4 million people follow the brand on Instagram alone. One of the bottles will also be auctioned for charity after it broke away from its space trip in the spring.
NASA announced in June 2019 that it would open the ISS to both space tourists and commercial activities, “so that US industry innovation and ingenuity can accelerate a thriving low-orbit commercial economy.” The upcoming Estee Lauder photo shoot will be the second commercial product to hit the market as part of the new push.
“We are delighted to be strengthening our leadership position as the first beauty brand to go into space,” said Stéphane de La Faverie, President of the Estee Lauder Group.
Credit: Header illustration with photos by Estee Lauder and Don Pettit / NASA