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Ethiopian Airlines crash: How can Boeing regain confidence?



  Boeing 737 Max

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AFP

Boeing boss has admitted that a failure of the anti-stall system of the 737 Max-Jet, MCAS, last month in the crash of the Ethiopian Airlines one Role played.

A total of 346 people were killed in this accident and the crash of the Lion Air 737 Max in Indonesia five months ago.

Boeing is working on changes to the MCAS system to restore confidence.

However, apart from the withdrawal of orders from some airlines, the airlines have so far held onto the aircraft and 5,000 orders remain in Boeing's books. 1

9659005] We spoke with three analysts to see if they thought the aviation giant could convince customers, both airlines and passengers, that the aircraft was safe.

Copyright
Jonathan Druion

Caption

The Boeing 737 Max-8, which crashed shortly after take-off

"The amounts are probably eye waters"

Peter Morris, chief economist of aerospace consulting, Ascend

I think you have here the basics of "rolling unraveling" of a strong Boeing brand.

Boeing's strength was built over decades, but it meant that many had made the mistake of treating the first incident [Lion Air] as "unique." When it came to a fleet of just over 350 aircraft "two-off", which were also a new variant and a design of the fourth generation of an aircraft that had design routes in the 1960s, sounded the alarm bells.

Boeing has several groups that need convincing.

Global regulators previously accepted the US Federal Aviation Authority (FAA), but it is unlikely that it will be thought out with the same confidence, considering that the FAA was behind the rest when the plane landed.

Boeing will need to engage with at least four different regulatory agencies to safely operate the aircraft.

Airline customers are unlikely to cancel their current orders – even though the Max aircraft market will at least weaken for a while. There are other costs that have to be taken into account as aircraft carriers who are waiting for airplanes and need to set up contingency plans are seeking financial compensation.

Then there are the human elements. The pilots and crew understand much more about the profound technical issues and will understandably talk about the absolute integrity of the revised hardware, software and procedures. Given the evidence to date, they are probably very critical and require considerable assurance and explanation.

While many passengers are unlikely to recognize their type of aircraft, events like these inevitably make people talk. All other incidents, even if they are marginally related to these issues, would be extremely devastating to public opinion and would really shake confidence in flight safety.

But in the long run, more than 14,000 aircraft with one gear are in operation worldwide, and half of them are boeing. It's hard to see a scenario where Max does not return safely to service -run accepted as a safe aircraft by the traveling public.

The compensation will be a significant factor, and the amounts are likely to be eyewash.

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Getty Images

Caption [19659012] Debris from flight 302 of the Ethiopian Airlines

& # 39; Friends asked if I'm traveling with a Boeing Max & # 39;

John Strickland, Director of Aeronautical Consulting, JLS Consulting

Boeing has a great reputation challenge, though it is in the context of setting The company is well over 100 years old and one of only two major suppliers [with Airbus] which are known for the production of safe and reliable aircraft.

It needs to restore the trust of airline customers and the public, but I think their customers will still be confident that security can be restored.

It is actually difficult to cancel an order, there are penalties and there are only penalties two companies in this market. Airlines are building their fleets around an aircraft brand, it makes sense in terms of parts supply and technical training for engineers and pilots.

Not only that, both Airbus and Boeing have packed order books, so switching to another company will only delay the delivery of the new aircraft.

For the passengers? We are emotional beings. I had friends around me and asked if I would fly with a Max.

Most people just do not know what they are flying at and they are not really interested. When I ask people, "what have you flown?" – Most do not even know if it's an Airbus or a Boeing. However, this will sharpen people's attention, at least in the short term.

These incidents disappear from memory. In the 70's there was an airplane, the McDonnell Douglas DC10, which caused some accidental accidents. However, this aircraft had a safe and reliable career.

The other components that need reassurance are pilots, after all, they have the responsibility for safety in their hands.

Boeing must go so with clear explanations and explanations.

Image caption
Getty Images

Caption

Southwest Airlines Boeing 737 MAX aircraft on the tarmac in California after lying on the ground

"Avoid Symbolic Band Aid"

Marc Szepan, Lecturer in International Business at the University of Oxford Saïd Business School and Former Aviation Manager

There is an old saying in the aviation industry that illustrates this Airlines tend to look at aircraft and engine manufacturers: "They sell (thrust) thrust, we buy confidence!"

Safety has been heavily committed throughout Boeing's history. In line with this tradition, Boeing, in collaboration with regulators and the airline, should focus on identifying the cause or causes of the recent 737 Max accidents, and then introduce well-proven, substantive solutions instead of premature "symbolic" solutions. Aids.

Boeing must be aware that the speed of today's social media-driven message cycles is one-sided and the considerable time required for a thorough root cause analysis.

So it's important for Boeing, openly and honestly – and empathetic – to communicate with both airlines and passengers as the accident investigation and product improvement process progresses.

The video statement by Boeing's Chief Executive is a good step in that direction.


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