The European Commission on Wednesday ordered Google to pay 1.5 billion euros for abusing its dominant position in online search advertising.
"Google has consolidated its supremacy in online search advertising and has protected itself against competitive pressure by imposing anti-competitive contract restrictions on third-party websites," said Commissioner Margrethe Vestager in a statement. Europe has received a total fine of 8 over the past three years. 2 billion euros (9.3 billion US dollars) imposed.
EU regulators have taken a much more robust approach to big-tech companies than their American counterparts, especially in terms of competition, privacy and taxation
The commission forced the company to pay 4.34 billion euros (4.9 billion dollars) in July 2018 for unfairly charging its apps to smartphone users and thwarting competitors.
In 2017, Google imposed a € 2.4 billion ($ 2.7 billion) fine for using its search engine to direct consumers to its own shopping platform.
The company said on Tuesday in a blog post that it was making further changes to its service due to "feedback" from the European Commission  We've started testing a new format that provides users with direct links to comparison shopping sites. It also asks new and existing Android users in Europe which browser they want to use.