Lucid Motors, the electric vehicle startup backed by Saudi Arabia's sovereign wealth fund, has hired Peter Hochholdinger to lead the production, just a week after the announcement that the car manager is leaving a similar position at Tesla would have.
For more than two decades, Hochholdinger was a senior executive at Audi before joining Tesla in 2016 as chief production manager. He directed the Tesla Vehicle Factory in Fremont, California, as well as the casting site in Lathrop, California as his Tilburg facility in the Netherlands. Hochholdinger was Senior Director of Production for Audi A4, A5 and Q5 when he left for Tesla.
The automotive veteran will lead Lucid's global manufacturing operations, starting with the planned plant in Casa Grande, Arizona. after Lucid.
Hochholdinger's farewell to Tesla and his arrival at Lucid's comes at a crucial time for both companies. Tesla has had trouble eliminating bottlenecks in Model 3 production over the last two years. While solving many of these problems, it is about to put its next model Y vehicle into operation.
In the meantime, Lucid, who wants to be a competitor of Tesla and is about to produce his first electric vehicle, the Lucid Air.
Lucid will need the institutional knowledge that Hochholdinger has in the course of his career in the direction of his first production car , the Lucid, has acquired air, as well as future models.
Lucid Motors was founded 1
Since the founding of the company, the Air was unveiled, announcing the construction of a $ 700-million Arizona plant and signed a contract with Samsung SDI for lithium-ion batteries and moved into roomy new digs. Lucid was in a quiet phase as he sought funding for the construction of his factory and eventually received a $ 1 billion investment from the Saudi Arabia State Fund. Lucid Air, which is building its Arizona plant, begins with the global launch of its retail strategy in North America and begins production.