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Exclusive: car maker worried Google wants to "eat their lunch"



Many OEM manufacturers in the auto industry are worried about Internet companies like Google and Facebook and fear that they will eventually try to "eat their lunch," according to Ky Tang, Telenav's executive director of strategy services provider in the segment. In an interview with AndroidHeadlines, Mr. Tang mentioned the widespread skepticism of automakers about digital giants who feared they could "attack" their territory, be it with self-driving vehicles competing with their own models or platforms like Android's. Car to get a foothold in the car before it goes on sale of digital services that the OEMs themselves offer

The allegedly widespread opinion could help explain the recent reports that make the industry skeptical about Android Auto's scale With Mr. Tang pointing to this general state of affairs as the main reason why Telenav does not consider a scenario in which his offers such as car navigation and the advertising platform are directly threatened, by people like Google. Based in Santa Clara, Calif., The company still has a "respectable fear" for Silicon Valley, which previously led to overhaul its paid mobile navigation products such as Sprint Navigation and ATT Navigator following the debut of modern smartphones and Google Maps industry veteran said , Regardless, the fact that technology companies signal their intentions towards competing auto OEMs is making the industry much more keen to continue to work with companies like Telenav that they are familiar with, especially when it comes to digital and digital on-board services "Finally, it's not impossible" for someone like Google to finally launch an advertising platform in the vehicle, as Telenav had announced in January, but without strong and widespread support from the car, this would be fruitless manufacturer, the Internet Moloch is currently missing ; From a technological point of view, "they can do anything in software," but that does not mean that OEMs do not see them as partners fully committed to anyone's success, but their own, suggested the executive , Telenav is still primarily a navigation company, but sees its recently announced in-car advertising platform, which offers drivers free services in return for targeted advertising, as an important growth opportunity for the future.


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