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Home / Entertainment / Exclusive: Coca-Cola and Disney Partner for the New Country "Star Wars: Galaxy's Edge"

Exclusive: Coca-Cola and Disney Partner for the New Country "Star Wars: Galaxy's Edge"



Coca-Cola partners with Disney Parks & Resorts to bring customized bottles of Coca-Cola, Diet Coke, Sprite and Dasani to Disney's much-anticipated "Star Wars" country Galaxy's Edge. The bottles relinquish the familiar look of Coke products as they fit into the plot of Galaxy's Edge.

The bottles are put into a spherical droid shape. They will also carry brand names, but the labels appear crippled to fit in with the rusty look of the "Star Wars" galaxy. The labels will also be written in Aurebesh – a fictional language used in the film series.

"It's unlike any Coke product you've seen before," said Scott Trowbridge, Creative Portfolio Manager at Walt Disney Imagineering, to CNN Business. "The graphics, the shape of the bottle itself, the cap, all this is unique in the world and the style of Star Wars."

The countries to open at Disneyland in California May 31
and August 29 at Disney's Hollywood Studios in Florida will be a haunting experience that feels like a real "star." Wars "movie.

The Coke partnership is just another aspect of it. Cola's Star Wars packaging helps maintain the country's illusion and its history for the guests.

The new countries include interactive rides such as the Smuggler's Run, where guests can fly the Millennium Falcon, as well as bars and bars restaurants like Ocas Cantina.

Coke's Vice President Strategic Partnership Susan Propp told CNN Business she thought the partnership was just too much for a "fabulous opportunity" to reject.

"Many of us at Coca-Cola are just big 'Star Wars' fans," said Propp. "We were very passionate about working with Disney to create and deliver a unique experience for Star Wars fans at Galaxy's Edge."

Propp added that the company had partnered with Disney Imagineers to design the bottle.

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Coca-Cola is Disney's oldest business partner, according to the beverage company. The soda was available at the Disneyland and Disney World openings.

Propp believes that the Galaxys Edge Coke bottles, which are only available in the country, could even become souvenirs and collector's items for park visitors. 19659003] "I think the guests will probably drink one to stay hydrated or enjoy it in the country, and then probably throw one in the backpack and take it home," she said.


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