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Home / Business / Facebook adds a name to Instagram, WhatsApp

Facebook adds a name to Instagram, WhatsApp



FILE PHOTO: Founder and CEO of Facebook, Mark Zuckerberg, speaks on stage on April 1

8, 2017 during the annual Facebook F8 Developer Conference in San Jose, California, USA. REUTERS / Stephen Lam / File Photo – RC1179CF0B00

LONDON, UNITED KINGDOM – JULY 30, 2018: The buttons of the Instagram photo app, surrounded by WhatsApp, Facebook, news and other apps on the screen of an iPhone.

Instagram and WhatsApp users will see more of Facebook as the social media giant adds its name as part of a branding strategy to unify its app family.

Ticker Security Last Change % Chg
FB FACEBOOK INC. 189.02 -3.71 -1.93%

The company said it would add the "From Facebook" tag to its Instagram and WhatsApp brands, and the Facebook name would be for users in the Apps be visible. The move brings the brands in line with Workplace, Portal and Oculus, which incorporate Facebook into their marketing.

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"We want to be clearer about Facebook's products and services." Spokeswoman Bertie Thomson said in an email to the Wall Street Journal.

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