As Facebook seeks to regain its damaged reputation for disagreement over how it handles personal information from users, the social media giant still seems to have some other privacy issues. It was discovered this week that the company had inadvertently sent analytic reports for developers to external testers.
Facebook Analytics summary emails should only be sent to a developer and his direct employees, such as analysts and administrators. Instead, these emails were sent to app testers, who usually work outside of the developer's company. While these emails do not contain any personal information, they contain important private information such as page views, weekly average users, new user numbers, and other business information.
The leak was brought to light when a developer contacted TechCrunch after he had discovered his report from Facebook, was sent to a third party. Shortly thereafter, Facebook confirmed that 3% of the apps using the App Analytics platform had mistakenly sent their summary reports to testers. The company adds that testers can no longer show beyond the emails and that all affected app developers are contacted by Facebook.
The real threat from this leak lies with developers whose business data may end up in the hands of a rival, giving them a critical advantage. The cause of the leak was only explained as a bug in Facebook's email delivery system and has since been fixed.