قالب وردپرس درنا توس
Home / Technology / Facebook and the art of news dumps

Facebook and the art of news dumps



"Since publishing this post, we've found that additional logs of Instagram passwords have been stored in a readable format, and we now assume that affected millions of Instagram users," says 19459003. [19659002] The original post Facebook revealed passwords for hundreds of millions of its Facebook users and "tens of thousands" of Instagram users in plain text in a database that employees could access.

After more than a year of seemingly endless scandals for the social network, the communications team seems to have decided on some favorite techniques to minimize the damage of these types of announcements. These timing tricks are sometimes referred to as "news dumps." They are used for news on topics such as hacks, misuse of customer data and bad executive behavior.

An approach announces late Friday afternoon after the close, leaving investors time to digest the news without hurting the stock. It is also when news consumers turn their attention to relaxing weekend plans and reporters set off. A company will sometimes stick to bad news and tell them when a disconnected massive news story breaks and everyone is excited.

Facebook told CNN Business that it recently learned about the Instagram passwords.

And then there is the trick to announce bad news just before a holiday ̵
1; a favorite of Facebook. On the Friday before Christmas 2017, the company launched a tool that allowed users to see if they were exposed to Russian propaganda. It may be assumed that nobody would pass the time on his long weekend. It was announced for the first time that the tool was in operation the day before Thanksgiving. The night before the US general election in November 2018, a report was released stating that it had not done enough to prevent its platform in Myanmar from being used for political divisions and bloodshed.
Although many of Facebook's big announcements fit into this pattern, many seem to have been random. For example, Facebook announced on Wednesday night that it had accidentally collected 1.5 million email contacts from users without their knowledge.
  Why I did not cancel Facebook

News dumping techniques have been around for a long time before Facebook and even to the Internet.

"That could have worked out if we looked at print paper and a story could be forgotten," said Brian Baker, founder of Big Sky Crisis Communications, who has worked with technology companies. "That's the way it works no more. People who are watching will see the news, and if it's important, they'll see it straight away. "

Bakers may end up backfiring bad news for a company that could be in a quiet time land, when there's nothing else going on and a big story, or it could cause reporters to write about the habit of a company trying to bury the news before the holidays, recommending companies that deal with negative news, Focus on authentic, transparent, and responsive issues.

For an organization that is already struggling with trust issues, Facebook should generally prevent news from being spilled, says Baker.

"I do not think so that this is conducive to his reputation. I think that makes more. "Suspicious."


Source link