SAN FRANCISCO (Reuters) – Facebook Inc. ( FB.O ) said on Thursday that it has begun to "fact-check" photos and videos to reduce false reports and false news stories that have plagued the biggest in the world social media network.
Facebook has been shouting at users for months, whose complaints of fake news about the use of the network to manipulate elections and the Facebook data of 50 million people by the political consulting firm Cambridge Analytica manipulate.
Manipulated photos and videos are another growing problem in social media.
The fact-finding process began in France on Wednesday with the support of the AFP news agency and will soon be extended to other countries and partners, said Tessa Lyons, product manager on Facebook, in a briefing with reporters.
Lyons did not specify the criteria Facebook or AFP used to evaluate photos and videos, or how a photo could be edited or edited before it was considered a fake.
The project is part of the "effort to fight false news around elections," she said.
A representative of AFP could not be reached immediately for a comment.
Facebook's shares closed 4.4 percent at $ 159.79 Thursday after a turbulent two weeks. Since March 16, when Facebook leaked the data leak from Cambridge Analytica and sparked fears of stricter regulation, it lagged more than 13 percent.
Facebook has tried other ways to curb the spread of counterfeit messages. It has used third-party fact checkers to identify them, and then such stories are given less prominence in the Facebook News Feed when people share links to them.
In January, CEO Mark Zuckerberg said Facebook would prioritize "trusted" news by finding high-quality outlets through member surveys.
Samidh Chakrabarti, another Facebook product manager, said in the briefing that the company had "proactively" searched for election-related misinformation rather than waiting for user reports to respond more quickly.
Alex Stamos, Facebook's Chief Security Officer, said in the briefing that the company was not only concerned with false facts but also with other types of counterfeiting.
He said Facebook wanted to reduce "fake audiences", which he described as "tricks" to artificially expand the perception of support for a particular message, as well as "false narratives" such as headlines and language that "exploit" described disagreements ,
Reporting by David Ingram, edited by Richard Chang