Facebook has just bought a company that manufactures mind reading technology.
CTRL-Labs manufactures a wristband designed to decode electrical signals from your brain. If you wear the bracelet, you can control a computer according to your own ideas.
"You have neurons in your spinal cord that send electrical signals to your hand muscles that prompt them to move in specific ways, such as clicking the mouse or pressing a button," said Facebook Vice President Andrew Bosworth in a Facebook post announcing the acquisition. "The bracelet decodes these signals and turns them into a digital signal that your device can understand, giving you control over your digital life."
Read More: Facebook is set to spend more than $ 500 million to buy a business that lets you control your computer with your brain.
In particular, Facebook is not really engaged in consumer electronics (with the exception of its smart camera device portal). Facebook is primarily engaged in ad sales and uses the data provided by its users to drive this business. As such, the device described above is received as another way for Facebook to collect user data.
Worse, this time, data collection comes straight from your brain .
"Honestly, who do you think you are?" a Twitter user told Bosworth . "Do not you already have enough of our data? Holy s – that's disgusting."
This reaction was representative of most reactions to Bosworth's tweet.
"Why would anyone allow a company with FB's business model access to its spinal cord data?" Another user has answered. "What is an intuitive way to interact with a device at all?" Why should not intuition be to avoid FB products as much as possible given the privacy issues? "
One user put it straight to the point: "That's scary."
Facebook representatives did not respond to Business Insider's request to comment on the news.
Overall, responses reflect much of public opinion about Facebook after years of controversy over data protection, ranging from minor flaws to the Cambridge Analytica scandal involving personal data from over 87 million Facebook users were not properly retrieved by the US political data analysis company.