Home / Business / Facebook boycott: These are the companies that advertise through the website’s hate policies

Facebook boycott: These are the companies that advertise through the website’s hate policies

A civil rights coalition, which includes the Anti-Defamation League (ADL) and NAACP, launched the #StopHateforProfit campaign last week when it asked big companies to stop advertising on Facebook, citing the company’s “repeated failure to do so, one.” giving meaningful answer “the enormous spread of hatred on its platforms. “

In a statement to CNN on Friday, Carolyn Everson, vice president of Facebook’s global group of companies, said: “We deeply respect each brand’s decision and continue to focus on the important work of eliminating hate speech and providing vital voting information. Our discussions with In Marketers and Civil Rights Organizations it̵

7;s about how we can be a force for good together. “

We know the following about the companies that have joined the boycott.


“From now on, we will stop advertising worldwide with @Facebook & @instagram until at least the end of July to support the #stophateforprofit campaign,” said Arc’teryx said in a tweet on Tuesday.

The outdoor clothing brand added that it would donate the money it would have spent on Facebook and Instagram ads to “build more integratively outdoors”.

Ben & Jerry’s

The ice cream parlor made a statement on Tuesday saying it supports NAACP, Color of Change, the ADL “and all those who call on Facebook to take more measures to prevent its platforms from dividing our nation Oppressing voters, promoting and promoting the flames of racism and violence and undermining our democracy. “
“From July 1st, we will pause all paid ads on Facebook and Instagram in the US as part of the # StopHateForProfit campaign,” he added.

“We encourage Facebook, Inc. to take the clear and unambiguous measures required by the campaign to prevent its platform from being used to spread and amplify racism and hatred.”

Beam Suntory

Beam Suntory – the company behind Jim Beam, Maker’s Mark and other ghosts – said on Sunday that it will join Facebook’s # StopHateForProfit boycott.

In a statement, Beam Suntory said all Facebook and Instagram advertising will stop for the month of July – and hinted that this could take longer.

“We are committed to what is right and we stand for all who fight hate speech, racism and prejudice,” the statement said. “We hope this collective action will help catalyze positive change and accountability, and we will continue to evaluate our promotional approach beyond July while waiting for Facebook’s response.”


As of July, Coca-Cola will pause all social media advertising, not just on Facebook, “for at least 30 days,” the company said on Friday.

“We will take the time to review our advertising standards and guidelines, to determine whether internal revisions are required and what we should expect from our social media partners to address the platforms of hatred, violence and inappropriate content free, “the company said in a statement. “We will let them know that we expect them to be more accountable, take action, and be more transparent.”


Dashlane, a password manager, has committed to advertising at least for the month of July, said Joy Howard, the company’s CMO, in a blog post on the company’s website on Monday.

Howard indicated that the boycott could go beyond that.

“It is clear that Facebook is on everyone’s lips and will not assume responsibility for its role in surveillance capitalism for moral reasons,” wrote Howard. “They’ll just say what money makes them say. It’s time for us to put our money where their mouth is.”

Howard has asked CMOs of other technology companies to join the boycott.

Eddie Bauer

Eddie Bauer, an outdoor clothing brand, said in a statement on Twitter that it would stop paying ads on Facebook and Instagram by the end of July.

The company, like some others, did not specify whether their suspension could last longer.

Eileen Fisher

The clothing Company said Wednesday Paid advertising on Facebook and Instagram will stop in July.
“By withholding our advertising dollars, we can collectively demand that Facebook take sensible steps to create a platform that is more secure for all communities.” it said in a tweet.


The confectionery company announced on Friday that it would join the boycott, even after Facebook boss Mark Zuckerberg went on a public live stream on Friday to counter the public backlash.

In addition to the month-long pause in Facebook advertising in July, the company said it would “cut our spending on Facebook and its platforms, including Instagram, by a third for the rest of the year.”

“We do not believe that Facebook effectively manages violent and divisive speeches on its platform,” the company said. “Despite repeated claims by Facebook to take action, we have not noticed any significant changes. Earlier this month, we told Facebook we were dissatisfied with their attitude towards hate speech. … We hope that Facebook will take action and implement it . ” A safe place where our consumers can communicate and gather. As a company, we stand for the values ​​of togetherness and inclusion and are determined to make a difference and to be part of a positive change. “


The automaker’s U.S. department announced on Friday that it would join the boycott and pull its marketing from Facebook and Instagram.

The decision marks the first car manufacturer to join the campaign.

“For July, the American Honda will hold back its advertising on Facebook and Instagram and choose to work with people who agree against hatred and racism,” the company said in a statement. “This is a mismatch with our company’s values, which are based on human respect.”


JanSport, known for its legendary backpack brand, announced on Friday that it would stop advertising on Facebook and Instagram in July.

It is VF Corp.’s second brand to sign up for the #StopHateForProfit campaign a week after The North Face announced it’s launching Facebook and Instagram ads.

“Count us from @Facebook. We stand with @NAACP & @ADL at #StopHateforProfit”, the brand said in a tweet. “JanSport will stop advertising on @Facebook & @instagram in July and join the struggle for stricter guidelines that prevent racist, violent and hateful content from spreading on these platforms.”

Levi Strauss

The clothing company behind the Levi’s and Dockers brands announced on Friday that all ads on Facebook and Instagram will be stopped as part of the campaign.

“We are concerned that Facebook cannot stop the spread of misinformation and hate speech on its platform,” said Levi Strauss in a statement. “We believe that this inaction fuels racism and violence, and has the potential to endanger our democracy and the integrity of our elections.”

Magnolia pictures

Magnolia Pictures is the first Hollywood studio to boycott Facebook on Tuesday.

The studio behind films like “Food, Inc.” and “Man on Wire” said it would stop advertising on Facebook and Instagram immediately until at least the end of July.

“We’re looking for significant changes to Facebook and the end of their hate speech enhancement.” the company said in a tweet.


Patagonia, another outdoor clothing brand, launched ads on Facebook and Instagram on Sunday as part of the boycott.

“From secure elections to a global pandemic to racial justice, too much is at stake to sit back and continue to be complicit in spreading disinformation and fueling fear and hatred,” said Patagonia in one Set of tweets.

“With companies across the country working hard to ensure that Americans have access to free and fair elections this fall, we cannot be ready and provide resources to companies that contribute to the problem.”

The company said it stood behind the campaign and that the social media network’s profits were never “worth promoting hatred, bigotry, racism, anti-Semitism, and violence.”

The north wall

The outdoor clothing brand The North Face was the first large company to join the boycott Facebook (FB).

“We’re there,” The North Face tweeted on Friday. “We’re out @Facebook #StopHateForProfit.”

North Face’s engagement applies to ads on Facebook and Facebook’s own Instagram, the brand said in a statement, although organic content continues to be created on Instagram.

Craig Hodges, a spokesman for The North Face’s parent company, VF Corp., said a number of other brands in the company’s portfolio “are considering” following in The North Face’s footsteps. VF Corp also owns Dickies, Vans, Timberland and Smartwool, among others. For the year ending March 31, VF Corp spent $ 756 million on advertising.

“The North Face stops all US activity and paid advertising on Facebook until stricter policies are put in place to prevent racist, violent, or hateful content and misinformation from spreading on the platform,” the statement said.


Outdoor gear retailer REI joined boycott of Facebook The North Face shortly after its announcement.

“We have been putting people above profits for 82 years,” the company said in one Tweet. “We’re pulling all Facebook / Instagram ads for July.”


The coffeehouse chain said in a statement that it was planning to stop advertising “all social media.”
The decision is likely to be a massive blow to Facebook where Starbucks (SBUX) Pathmatics, a market research firm, estimated that the platform was the sixth largest advertiser on the platform in 2019. Starbucks spent an estimated $ 94.8 million on Facebook advertising last year.

Starbucks did not signal that it would officially join the #StopHateForProfit # boypott. However, the company said the moratorium would coincide with internal discussions about ending hate speech and dialogue with advertising partners and civil rights organizations.

“We believe in bringing communities together in person and online, and we’re against hate speech,” Starbucks said in the statement. “We believe that more needs to be done to create inviting and inclusive online communities, and we believe that both leaders and policymakers need to come together to bring about real change.”


Upwork, a recruiting company, followed in the footsteps of The North Face and Patagonia on Friday.

“Upwork takes a break because of hate without Facebook advertising in July. #StopHateForProfit,” says the company tweeted.


Unilever said it will pull US advertisements from Facebook, Instagram and Twitter over concerns about “division and hate speech”.

The commitment will remain in place until at least the end of 2020, the company said in a statement on its website.

“Continuing to advertise on these platforms at this time would not add value for people and society,” the statement said. He added: “The complexity of the current cultural landscape has given brands a new responsibility to learn, respond and act to promote a trustworthy and secure digital ecosystem.”

Unilever, whose brands include Dove, Breyers, Hellmann’s, Knorr and Lipton, has announced that it will pass on its advertising dollars to “other media” in the United States.

In a statement on Unilever’s decision, Twitter said it was “respectful” of advertiser decisions.

Facebook did not immediately respond to a request for comment.


Telecommunications giant Verizon announced on Thursday that it is pulling its advertising from Facebook, possibly the largest brand that has so far joined the #StopHateForProfit boycott.

“We stop advertising until Facebook can create an acceptable solution that makes us comfortable and consistent with that of YouTube and other partners,” said John Nitti, Verizon’s chief media officer, in a statement to CNN.

Verizon previously ceased advertising from YouTube for hate speech, citing Verizon’s brand security standards.

Verizon’s announcement on Thursday suggests that the boycott could take much longer than that of other companies that have joined the campaign organized by civil rights groups.

This list will be updated.

Donie O’Sullivan from CNN, Rishi Iyengar, Michelle Toh, David Goldman, Leah Asmelash and Clare Duffy contributed to this report.

Source link