Happy New Year, Dear Readers,
Earlier this year, I noted that the European Data Protection Regulation (GDPR) at this year's RSA conference, the biggest hobnobbing affair in the cybersecurity industry, will be a big topic of conversation. I could not have foreseen how the scandal after the data protection scandal on Facebook would intensify the discussion.
Capitalized on the Zeitgeist at this year's entertaining "Innovation Sandbox Contest," a startup competition and trademark of the conference, a little-known New York City-based BigID. The company, which only had eight employees in December (mostly engineers in Israel), has done a different job than the typical cybersecurity marketing game. There was no mention of "detection," "defense," or "artificial intelligence."
"I'm at BigID and our big idea is that privacy matters," said Dimitri Sirota, CEO and co-founder of the company. He explained that his company's technology indexes private data of companies, breaks down relationships between databases and helps identify what companies need to do to comply with data regulations in different parts of the world
"Ours was understandable," Sirota told me later on a call. "You did not have to do a PhD in computer science to get what we did, it was open to the public and the judges."
Sirota's clarity of thought came to me years ago when he led the security business at CA Technologies. In 201
"Big data is almost like this nuclear collider – smash all this data to add value," as Sirota put it on our last call. "No one has thought of the administration or the custody or the administration of this information."
Now everyone thinks about it. As British officials ambush the offices of embattled political consulting firm Cambridge Analytica, Mark Zuckerberg bows to Congress and the DSGVO comes into force next month, no story has more influence on Techland. It's no surprise that BigID took the crown home.
Dream big and have a great weekend.
Welcome to the Cyber Saturday issue of the datasheet, Fortune & # 39; sdaily tech newsletter. Fortune Reporter Robert Hackett here. You can contact Robert Hackett via Twitter Cryptocat, Jabber (see OTR fingerprint on my about.me), PGP encrypted email (see public key on my Keybase.io), Wickr, Signal or as well always (certainly) prefer. Feedback welcome.